46 lines
2.1 KiB
Markdown
46 lines
2.1 KiB
Markdown
# Content SEO
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## Search Intent
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Match content type to query intent — mismatch = no ranking:
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- **Informational**: "how to", "what is" → guides, tutorials, explanations
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- **Navigational**: brand + product → homepage, product page
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- **Transactional**: "buy", "price", "discount" → product/service pages with CTAs
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- **Commercial investigation**: "best", "vs", "review" → comparison, reviews
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Check intent by searching: what's ranking on page 1? Match that format.
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## E-E-A-T
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For YMYL (Your Money Your Life) topics — health, finance, legal, safety:
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- **Experience**: First-hand experience with topic (reviews, case studies)
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- **Expertise**: Author credentials, byline with bio
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- **Authoritativeness**: Site reputation, citations from authoritative sources
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- **Trustworthiness**: Contact info, privacy policy, secure site, accurate content
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E-E-A-T signals:
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- Author bio with credentials and photo
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- About page with company history
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- External links to authoritative sources
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- Updated date on content
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- Cite sources for claims
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## Content Quality
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- Thin content penalty: <300 words with no unique value → noindex or expand
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- Duplicate content: Google picks one version, others filtered — use canonical
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- Content depth: cover topic comprehensively, answer related questions
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- Unique value: what does YOUR content offer that competitors don't?
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- User engagement: low time-on-page and high bounce signals poor content
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## Freshness
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- Query Deserves Freshness (QDF): time-sensitive topics need recent content
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- "Best X 2025" queries: dated content ranks, but must be actually updated
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- Update dates: changing date without updating content = spam
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- Evergreen content: no dates in URL, update content periodically
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- News: requires fast indexing, use Google News sitemap for news sites
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## Content Structure
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- Answer the query in first 100 words — featured snippet potential
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- Table of contents for long content — improves UX and may show as sitelinks
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- FAQ section at bottom — captures "People Also Ask" queries
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- Bullet points and numbered lists — preferred for featured snippets
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- Short paragraphs (2-3 sentences) — easier to read, especially mobile
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