ivangdavila_seo/content.md

Content SEO

Search Intent

Match content type to query intent — mismatch = no ranking:

• Informational: "how to", "what is" → guides, tutorials, explanations
• Navigational: brand + product → homepage, product page
• Transactional: "buy", "price", "discount" → product/service pages with CTAs
• Commercial investigation: "best", "vs", "review" → comparison, reviews

Check intent by searching: what's ranking on page 1? Match that format.

E-E-A-T

For YMYL (Your Money Your Life) topics — health, finance, legal, safety:

• Experience: First-hand experience with topic (reviews, case studies)
• Expertise: Author credentials, byline with bio
• Authoritativeness: Site reputation, citations from authoritative sources
• Trustworthiness: Contact info, privacy policy, secure site, accurate content

E-E-A-T signals:

• Author bio with credentials and photo
• About page with company history
• External links to authoritative sources
• Updated date on content
• Cite sources for claims

Content Quality

• Thin content penalty: <300 words with no unique value → noindex or expand
• Duplicate content: Google picks one version, others filtered — use canonical
• Content depth: cover topic comprehensively, answer related questions
• Unique value: what does YOUR content offer that competitors don't?
• User engagement: low time-on-page and high bounce signals poor content

Freshness

• Query Deserves Freshness (QDF): time-sensitive topics need recent content
• "Best X 2025" queries: dated content ranks, but must be actually updated
• Update dates: changing date without updating content = spam
• Evergreen content: no dates in URL, update content periodically
• News: requires fast indexing, use Google News sitemap for news sites

Content Structure

• Answer the query in first 100 words — featured snippet potential
• Table of contents for long content — improves UX and may show as sitelinks
• FAQ section at bottom — captures "People Also Ask" queries
• Bullet points and numbered lists — preferred for featured snippets
• Short paragraphs (2-3 sentences) — easier to read, especially mobile