102 lines
3.6 KiB
Markdown
102 lines
3.6 KiB
Markdown
# Competitor Research Guide
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## Why This Matters
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Before creating content, you MUST understand the landscape. What hooks are competitors using? What's getting views? What gaps exist? This research directly drives your hook strategy and content differentiation.
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## Research Process
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### 1. Ask for Browser Permission
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Always ask the user before browsing. Something like:
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> "I want to research what your competitors are doing on TikTok — what's getting views, what hooks they use, what's working. Can I use the browser to look around?"
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### 2. TikTok Research
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Search TikTok for the app's niche. Look for:
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- **Competitor accounts** posting similar content (aim for 3-5)
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- **Top-performing videos** in the niche — what hooks do they use?
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- **Slide formats** — before/after, listicle, POV, tutorial, reaction
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- **View counts** — what's average vs exceptional in this niche?
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- **Posting frequency** — how often do successful accounts post?
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- **CTAs** — "link in bio", "search on App Store", app name in text, etc.
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- **Trending sounds** — what music/sounds are popular in this niche?
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- **Comment sentiment** — what do people ask about? What complaints?
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### 3. App Store Research
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Check the app's category on App Store / Google Play:
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- Competitor apps in the same category
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- Their screenshots, descriptions, ratings
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- What features they highlight
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- Their pricing model (free, freemium, subscription)
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- Review sentiment — what do users love/hate about competitors?
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### 4. Gap Analysis
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The most valuable output is identifying what competitors AREN'T doing:
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- **Content gaps:** Formats no one is using (listicles? tutorials? comparisons?)
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- **Hook gaps:** Emotional angles no one has tried
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- **Platform gaps:** Are competitors only on TikTok? Instagram opportunity?
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- **Audience gaps:** Is there an underserved segment?
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- **Quality gaps:** Are competitor images/videos low effort? Can we do better?
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### 5. Save Findings
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Store in `tiktok-marketing/competitor-research.json`:
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```json
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{
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"researchDate": "2026-02-16",
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"competitors": [
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{
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"name": "CompetitorApp",
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"tiktokHandle": "@competitor",
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"followers": 50000,
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"topHooks": ["hook text 1", "hook text 2"],
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"avgViews": 15000,
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"bestVideo": {
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"views": 500000,
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"hook": "The hook that went viral",
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"format": "before-after slideshow",
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"url": "https://tiktok.com/..."
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},
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"format": "before-after slideshows",
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"postingFrequency": "daily",
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"cta": "link in bio",
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"strengths": "Great visuals, consistent posting",
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"weaknesses": "Same hooks every time, no storytelling"
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}
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],
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"nicheInsights": {
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"trendingSounds": ["sound name 1"],
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"commonFormats": ["before-after", "POV"],
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"averageViews": 15000,
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"topPerformingViews": 500000,
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"gapOpportunities": "Nobody is doing person+conflict hooks in this niche",
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"avoidPatterns": "Price comparison posts get <1K views consistently"
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}
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}
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```
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### 6. Share Findings Conversationally
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Don't dump the JSON. Talk about it:
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> "So I looked at what's out there in [niche]. The main players are [A], [B], and [C]. [A] is doing well with [format] — their best post got [X] views. But I noticed nobody's really doing [gap]. That's where I think we can win. Here's my plan..."
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## Ongoing Research
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Don't just research once. During weekly reviews:
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- Check if competitors have posted new viral content
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- Look for new entrants in the niche
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- Monitor trending sounds and formats
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- Update `competitor-research.json` with new findings
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Reference competitor data when suggesting hooks — "Competitor X got 200K views with a landlord hook, let's try our version."
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