81 lines
3.4 KiB
Markdown
81 lines
3.4 KiB
Markdown
---
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name: marketing-skills
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description: "23个营销手册（CRO、SEO、文案、分析、实验、定价、发布、广告、社交）。快速获取清单和复制/粘贴交付物。"
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---
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# Marketing Skills
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## Summary
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One installed skill containing 23 marketing modules. Pick the relevant module under `references/` to get practical checklists, frameworks, and copy/paste deliverables.
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This skill vendors the full content from `coreyhaines31/marketingskills` under `references/` and provides a simple router to load the right module.
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## How to use
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1) Identify the module that matches the request.
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2) Read the corresponding `references/<module>/SKILL.md` file.
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3) Apply the framework and deliver practical outputs (drafts + checklists).
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## Included modules (what each one does)
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Each module lives at `references/<module>/SKILL.md`.
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- `ab-test-setup`: plan and implement A/B tests
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- `analytics-tracking`: set up tracking and measurement (GA4/GTM/events)
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- `competitor-alternatives`: competitor comparison + alternatives / “vs” pages
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- `copy-editing`: edit and polish existing copy
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- `copywriting`: write or improve marketing copy (headlines, CTAs, page copy)
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- `email-sequence`: build email sequences and drip campaigns
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- `form-cro`: optimize lead capture and contact forms
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- `free-tool-strategy`: plan engineering-as-marketing free tools (calculators, generators)
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- `launch-strategy`: product launches and announcements
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- `marketing-ideas`: idea bank for growth + marketing tactics
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- `marketing-psychology`: mental models / cognitive biases for better persuasion
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- `onboarding-cro`: improve activation and onboarding
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- `page-cro`: conversion optimization for any marketing page
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- `paid-ads`: create and optimize paid ad campaigns
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- `paywall-upgrade-cro`: optimize in-app paywalls and upgrade screens
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- `popup-cro`: create/optimize popups and modals
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- `pricing-strategy`: pricing, packaging, and monetization
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- `programmatic-seo`: build SEO pages at scale (templates + data)
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- `referral-program`: design referral and affiliate programs
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- `schema-markup`: add structured data and rich snippets
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- `seo-audit`: audit technical and on-page SEO
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- `signup-flow-cro`: optimize signup and registration flows
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- `social-content`: create and schedule social media content
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## Module router
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Pick one of these modules and read the matching file:
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- `references/page-cro/SKILL.md`
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- `references/signup-flow-cro/SKILL.md`
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- `references/onboarding-cro/SKILL.md`
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- `references/form-cro/SKILL.md`
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- `references/popup-cro/SKILL.md`
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- `references/paywall-upgrade-cro/SKILL.md`
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- `references/copywriting/SKILL.md`
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- `references/copy-editing/SKILL.md`
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- `references/email-sequence/SKILL.md`
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- `references/social-content/SKILL.md`
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- `references/analytics-tracking/SKILL.md`
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- `references/ab-test-setup/SKILL.md`
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- `references/seo-audit/SKILL.md`
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- `references/programmatic-seo/SKILL.md`
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- `references/schema-markup/SKILL.md`
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- `references/competitor-alternatives/SKILL.md`
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- `references/pricing-strategy/SKILL.md`
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- `references/launch-strategy/SKILL.md`
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- `references/paid-ads/SKILL.md`
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- `references/referral-program/SKILL.md`
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- `references/free-tool-strategy/SKILL.md`
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- `references/marketing-ideas/SKILL.md`
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- `references/marketing-psychology/SKILL.md`
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## Output rules
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- Prefer 80/20: biggest levers first.
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- Never invent metrics or keyword volumes. If missing, label assumptions.
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- When possible: include copy/paste drafts and an implementation checklist.
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