2.6 KiB
2.6 KiB
Accessibility for Images
Core Rule
- An image is not finished when it only looks good; it must also be understandable and usable in context.
Alt Text by Role
- Decorative image: use empty alt text (
alt="") so assistive tech can skip it. - Informative image: describe the content or takeaway briefly and specifically.
- Functional image: describe the action or destination, not just the pixels.
- Complex chart or diagram: alt text alone is not enough; provide nearby summary or structured explanation too.
Alt Text Rules
- Describe meaning and purpose, not every visible pixel.
- Do not start with "image of" or "picture of" unless that distinction matters.
- Keep it concise, but not so short that it loses the point.
- Captions and surrounding text can reduce what the alt text needs to repeat.
- If the surrounding copy already says the same thing, avoid redundant alt text.
Text Inside Images
- If the text is important, it should usually exist in real HTML or nearby copy too.
- Social images, banners, infographics, and screenshots often hide key meaning in pixels; duplicate the important message elsewhere when the medium allows.
- Tiny text that is readable in the editor but not in a preview is an accessibility failure even if the export dimensions are technically correct.
Charts, Diagrams, and Data Visuals
- Alt text should summarize the main takeaway, not list every bar or data point.
- If precise values matter, provide the values in nearby text or a data table.
- Colors alone should not carry the only distinction between categories or states.
- Thin lines, pale labels, and low-contrast legends disappear first when charts are resized.
Contrast and Overlays
- Text over photos often needs a deliberate overlay, blur, or crop change to stay readable.
- White text on a bright image and dark text on a muddy background both fail fast in previews.
- Overlays should improve readability without flattening the image so much that it loses meaning.
Icons and UI Imagery
- Icon-only controls still need accessible names outside the image itself.
- If an icon can be misread without a label, assume many users will misread it.
- Decorative icons do not need verbose alt text if adjacent text already carries the meaning.
Common Accessibility Traps
- Writing alt text that describes appearance but misses purpose.
- Repeating the exact caption inside alt text.
- Using images to carry headings, buttons, or instructions that should be live text.
- Publishing charts with no summary of the actual insight.
- Putting critical text near image edges where crops, previews, or zoom reduce legibility.