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SKILL.md
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---
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name: seo-content-writer
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version: "4.0.0"
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description: '撰写搜索引擎优化的博客文章、落地页和文章，包含关键词整合、标题层级结构和精选摘要定位。当用户要求"撰写SEO内容"、"创建博客文章"、"写文章"、"起草优化内容"、"写落地页"或"SEO文案"时使用。使用12步工作流程创建关键词优化内容，包括CORE-EEAT检查清单、标题优化、元描述、H1/H2/H3层级结构以及内部/外部链接。如需AI引用优化，请参阅geo-content-optimizer。如需更新现有内容，请参阅content-refresher。'
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license: Apache-2.0
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compatibility: "Claude Code ≥1.0, skills.sh marketplace, ClawHub marketplace, Vercel Labs skills ecosystem. No system packages required. Optional: MCP network access for SEO tool integrations."
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homepage: "https://github.com/aaron-he-zhu/seo-geo-claude-skills"
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metadata:
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author: aaron-he-zhu
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version: "4.0.0"
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geo-relevance: "medium"
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tags:
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- seo
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- content-writing
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- blog-writing
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- seo-copywriting
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- content-creation
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- featured-snippet-optimization
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- how-to-guide
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triggers:
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- "write SEO content"
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- "create blog post"
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- "write an article"
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- "content writing"
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- "draft optimized content"
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- "write for SEO"
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- "blog writing"
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- "write me an article"
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- "create a blog post about"
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- "help me write SEO content"
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- "draft content for"
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---
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# SEO Content Writer
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> **[SEO & GEO Skills Library](https://github.com/aaron-he-zhu/seo-geo-claude-skills)** · 20 skills for SEO + GEO · [ClawHub](https://clawhub.ai/u/aaron-he-zhu) · [skills.sh](https://skills.sh/aaron-he-zhu/seo-geo-claude-skills)
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<details>
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<summary>Browse all 20 skills</summary>
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**Research** · [keyword-research](../../research/keyword-research/) · [competitor-analysis](../../research/competitor-analysis/) · [serp-analysis](../../research/serp-analysis/) · [content-gap-analysis](../../research/content-gap-analysis/)
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**Build** · **seo-content-writer** · [geo-content-optimizer](../geo-content-optimizer/) · [meta-tags-optimizer](../meta-tags-optimizer/) · [schema-markup-generator](../schema-markup-generator/)
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**Optimize** · [on-page-seo-auditor](../../optimize/on-page-seo-auditor/) · [technical-seo-checker](../../optimize/technical-seo-checker/) · [internal-linking-optimizer](../../optimize/internal-linking-optimizer/) · [content-refresher](../../optimize/content-refresher/)
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**Monitor** · [rank-tracker](../../monitor/rank-tracker/) · [backlink-analyzer](../../monitor/backlink-analyzer/) · [performance-reporter](../../monitor/performance-reporter/) · [alert-manager](../../monitor/alert-manager/)
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**Cross-cutting** · [content-quality-auditor](../../cross-cutting/content-quality-auditor/) · [domain-authority-auditor](../../cross-cutting/domain-authority-auditor/) · [entity-optimizer](../../cross-cutting/entity-optimizer/) · [memory-management](../../cross-cutting/memory-management/)
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</details>
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This skill creates search-engine-optimized content that ranks well while providing genuine value to readers. It applies proven SEO copywriting techniques, proper keyword integration, and optimal content structure.
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## When to Use This Skill
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- Writing blog posts targeting specific keywords
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- Creating landing pages optimized for search
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- Developing pillar content for topic clusters
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- Writing product descriptions for e-commerce
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- Creating service pages for local SEO
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- Producing how-to guides and tutorials
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- Writing comparison and review articles
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## What This Skill Does
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1. **Keyword Integration**: Naturally incorporates target and related keywords
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2. **Structure Optimization**: Creates scannable, well-organized content
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3. **Title & Meta Creation**: Writes compelling, click-worthy titles
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4. **Header Optimization**: Uses strategic H1-H6 hierarchy
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5. **Internal Linking**: Suggests relevant internal link opportunities
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6. **Readability Enhancement**: Ensures content is accessible and engaging
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7. **Featured Snippet Optimization**: Formats for SERP feature opportunities
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## How to Use
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### Basic Content Creation
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```
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Write an SEO-optimized article about [topic] targeting the keyword [keyword]
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```
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```
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Create a blog post for [topic] with these keywords: [keyword list]
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```
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### With Specific Requirements
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```
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Write a 2,000-word guide about [topic] targeting [keyword],
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include FAQ section for featured snippets
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```
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### Content Briefs
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```
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Here's my content brief: [brief]. Write SEO-optimized content following this outline.
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```
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## Data Sources
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> See [CONNECTORS.md](../../CONNECTORS.md) for tool category placeholders.
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**With ~~SEO tool + ~~search console connected:**
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Automatically pull keyword metrics (search volume, difficulty, CPC), competitor content analysis (top-ranking pages, content length, common topics), SERP features (featured snippets, PAA questions), and keyword opportunities (related keywords, question-based queries).
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**With manual data only:**
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Ask the user to provide:
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1. Target primary keyword and 3-5 secondary keywords
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2. Target audience and search intent (informational/commercial/transactional)
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3. Target word count and desired tone
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4. Any competitor URLs or content examples to reference
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Proceed with the full workflow using provided data. Note in the output which metrics are from automated collection vs. user-provided data.
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## Instructions
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When a user requests SEO content:
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1. **Gather Requirements**
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Confirm or ask for:
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```markdown
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### Content Requirements
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**Primary Keyword**: [main keyword]
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**Secondary Keywords**: [2-5 related keywords]
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**Target Word Count**: [length]
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**Content Type**: [blog/guide/landing page/etc.]
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**Target Audience**: [who is this for]
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**Search Intent**: [informational/commercial/transactional]
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**Tone**: [professional/casual/technical/friendly]
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**CTA Goal**: [what action should readers take]
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**Competitor URLs**: [top ranking content to beat]
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```
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2. **Load CORE-EEAT Quality Constraints**
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Before writing, load content quality standards from the [CORE-EEAT Benchmark](../../references/core-eeat-benchmark.md):
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```markdown
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### CORE-EEAT Pre-Write Checklist
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**Content Type**: [identified from requirements above]
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**Loaded Constraints** (high-weight items for this content type):
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Apply these standards while writing:
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| ID | Standard | How to Apply |
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|----|----------|-------------|
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| C01 | Intent Alignment | Title promise must match content delivery |
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| C02 | Direct Answer | Core answer in first 150 words |
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| C06 | Audience Targeting | State "this article is for..." |
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| C10 | Semantic Closure | Conclusion answers opening question + next steps |
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| O01 | Heading Hierarchy | H1→H2→H3, no level skipping |
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| O02 | Summary Box | Include TL;DR or Key Takeaways |
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| O06 | Section Chunking | Each section single topic; paragraphs 3–5 sentences |
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| O09 | Information Density | No filler; consistent terminology |
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| R01 | Data Precision | ≥5 precise numbers with units |
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| R02 | Citation Density | ≥1 external citation per 500 words |
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| R04 | Evidence-Claim Mapping | Every claim backed by evidence |
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| R07 | Entity Precision | Full names for people/orgs/products |
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| C03 | Query Coverage | Cover ≥3 query variants (synonyms, long-tail) |
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| O08 | Anchor Navigation | Table of contents with jump links |
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| O10 | Multimedia Structure | Images/videos have captions and carry information |
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| E07 | Practical Tools | Include downloadable templates, checklists, or calculators |
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_These 16 items apply across all content types. For content-type-specific dimension weights, see the Content-Type Weight Table in [core-eeat-benchmark.md](../../references/core-eeat-benchmark.md)._
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_Full 80-item benchmark: [references/core-eeat-benchmark.md](../../references/core-eeat-benchmark.md)_
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_For complete content quality audit: use [content-quality-auditor](../../cross-cutting/content-quality-auditor/)_
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```
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3. **Research and Plan**
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Before writing:
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```markdown
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### Content Research
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**SERP Analysis**:
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- Top results format: [what's ranking]
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- Average word count: [X] words
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- Common sections: [list]
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- SERP features: [snippets, PAA, etc.]
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**Keyword Map**:
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- Primary: [keyword] - use in title, H1, intro, conclusion
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- Secondary: [keywords] - use in H2s, body paragraphs
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- LSI/Related: [terms] - sprinkle naturally throughout
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- Questions: [PAA questions] - use as H2/H3s or FAQ
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**Content Angle**:
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[What unique perspective or value will this content provide?]
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```
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4. **Create Optimized Title**
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```markdown
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### Title Optimization
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**Requirements**:
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- Include primary keyword (preferably at start)
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- Under 60 characters for full SERP display
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- Compelling and click-worthy
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- Match search intent
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**Title Options**:
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1. [Title option 1] ([X] chars)
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- Keyword position: [front/middle]
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- Power words: [list]
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2. [Title option 2] ([X] chars)
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- Keyword position: [front/middle]
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- Power words: [list]
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**Recommended**: [Best option with reasoning]
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```
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5. **Write Meta Description**
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```markdown
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### Meta Description
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**Requirements**:
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- 150-160 characters
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- Include primary keyword naturally
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- Include call-to-action
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- Compelling and specific
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**Meta Description**:
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"[Description text]" ([X] characters)
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**Elements included**:
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- ✅ Primary keyword
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- ✅ Value proposition
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- ✅ CTA or curiosity hook
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```
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6. **Structure Content and Write**
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Structure: H1 (primary keyword, one per page) > Introduction (100-150 words, hook + promise + keyword in first 100 words) > H2 sections (secondary keywords/questions) > H3 sub-topics > FAQ section > Conclusion (summary + keyword + CTA).
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7. **Apply On-Page SEO Best Practices**
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Follow the on-page SEO checklist (keyword placement, content quality, readability, technical elements) and the content writing template (H1 with keyword, hook, sections with H2/H3, FAQ, conclusion with CTA).
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> **Reference**: See [references/seo-writing-checklist.md](./references/seo-writing-checklist.md) for the full on-page SEO checklist, content writing template, and featured snippet optimization patterns.
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Key requirements while writing:
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- Primary keyword in title, H1, first 100 words, at least one H2, and conclusion
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- Paragraphs of 3-5 sentences; varied sentence length; bullet points and bold key phrases
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- Internal links (2-5) and external authoritative links (2-3)
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- FAQ section with 40-60 word answers for featured snippet opportunity
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- Optimize for definition, list, table, and how-to snippets where applicable
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8. **Add Internal/External Links**
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```markdown
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### Link Recommendations
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**Internal Links** (include 2-5):
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1. "[anchor text]" → [/your-page-url] (relevant because: [reason])
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2. "[anchor text]" → [/your-page-url] (relevant because: [reason])
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**External Links** (include 2-3 authoritative sources):
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1. "[anchor text]" → [authoritative-source.com] (supports: [claim])
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2. "[anchor text]" → [authoritative-source.com] (supports: [claim])
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```
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9. **Final SEO Review and CORE-EEAT Self-Check**
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Score content across 10 SEO factors (title, meta description, H1, keyword placement, H2s, internal links, external links, FAQ, readability, word count) and produce an Overall SEO Score out of 10.
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Then verify the 16 CORE-EEAT pre-write constraints (C01, C02, C06, C10, O01, O02, O06, O09, R01, R02, R04, R07, C03, O08, O10, E07) with pass/warning/fail status. List items needing attention.
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_For full 80-item audit, use [content-quality-auditor](../../cross-cutting/content-quality-auditor/)_
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## Validation Checkpoints
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### Input Validation
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- [ ] Primary keyword confirmed and matches search intent
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- [ ] Target word count specified (minimum 800 words for substantive content)
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- [ ] Content type and audience clearly defined
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- [ ] Competitor URLs reviewed or target SERP features identified
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### Output Validation
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- [ ] Keyword density within 1-2% for primary keyword (Note: Keyword density is a guideline, not a hard rule. Modern search engines prioritize semantic relevance and natural language over exact density targets. Focus on covering the topic comprehensively with semantic variants rather than hitting a specific percentage.)
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- [ ] All sections from outline covered completely
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- [ ] Internal links included (2-5 relevant links)
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- [ ] FAQ section present with at least 3 questions
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- [ ] Readability score appropriate for target audience
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- [ ] Source of each data point clearly stated (~~SEO tool data, user-provided, or estimated)
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## Example
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**User**: "Write an SEO-optimized article about 'email marketing best practices' targeting small businesses"
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> **Reference**: See [references/seo-writing-checklist.md](./references/seo-writing-checklist.md) for the full example output demonstrating a complete SEO article with meta description, H1/H2/H3 hierarchy, statistics with citations, comparison tables, FAQ section, and conclusion with CTA.
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The example output demonstrates: keyword in H1 and first 100 words, statistics with sources (DMA, Emarsys), comparison tables, bullet-point lists, pro tips, FAQ section with 40-60 word answers, and a clear CTA in the conclusion.
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## Content Type Templates
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### How-To Guide
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```
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Write a how-to guide for [task] targeting [keyword]
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```
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### Comparison Article
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```
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Write a comparison article: [Option A] vs [Option B] for [keyword]
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```
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### Listicle
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```
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Write a list post: "X Best [Items] for [Audience/Purpose]" targeting [keyword]
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```
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### Ultimate Guide
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```
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Write an ultimate guide about [topic] (3,000+ words) targeting [keyword]
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```
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## Tips for Success
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1. **Match search intent** - Informational queries need guides, not sales pages
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2. **Front-load value** - Put key information early for readers and snippets
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3. **Use data and examples** - Specific beats generic every time
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4. **Write for humans first** - SEO optimization should feel natural
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5. **Include visual elements** - Break up text with images, tables, lists
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6. **Update regularly** - Fresh content signals to search engines
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## Reference Materials
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- [Title Formulas](./references/title-formulas.md) - Proven headline formulas, power words, CTR patterns
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- [Content Structure Templates](./references/content-structure-templates.md) - Templates for blog posts, comparisons, listicles, how-tos, pillar pages
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## Related Skills
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- [keyword-research](../../research/keyword-research/) — Find keywords to target
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- [geo-content-optimizer](../geo-content-optimizer/) — Optimize for AI citations
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- [meta-tags-optimizer](../meta-tags-optimizer/) — Create compelling meta tags
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- [on-page-seo-auditor](../../optimize/on-page-seo-auditor/) — Audit SEO elements
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- [content-quality-auditor](../../cross-cutting/content-quality-auditor/) — Full 80-item CORE-EEAT audit
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6
_meta.json
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6
_meta.json
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{
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"ownerId": "kn73qjxwmbna25qq8q051epqt980sys5",
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"slug": "seo-content-writer",
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"version": "4.0.0",
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"publishedAt": 1774347708649
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}
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875
references/content-structure-templates.md
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875
references/content-structure-templates.md
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# Content Structure Templates
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Markdown templates for common SEO content types. Customize section headings and content while maintaining the structural framework.
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## Blog Post (Informational)
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**Target word count**: 1,200-1,800 words
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**Primary goal**: Educate and inform, build authority, rank for informational queries
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|
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```markdown
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# [Primary Keyword in H1] - [Benefit or Hook]
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[Opening hook - 1 compelling sentence that grabs attention]
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[Problem statement - describe the pain point or challenge your reader faces]
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[Promise - explain what readers will learn or gain from this post]
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In this guide, you'll discover:
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- [Key takeaway 1]
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- [Key takeaway 2]
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- [Key takeaway 3]
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## What Is [Topic]?
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[Clear definition in 40-60 words - GEO-optimized]
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[Expanded explanation with context]
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[Why this matters - relevance to reader]
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## Why [Topic] Matters
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[Benefit 1 with supporting evidence]
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[Benefit 2 with supporting evidence]
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[Benefit 3 with supporting evidence]
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> **Key Insight**: [Highlighted important point or statistic]
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## [Secondary Keyword or Main Section 1]
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[Introduction to this section]
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### [Sub-topic 1]
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[Detailed explanation]
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||||
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**Key points**:
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- Point 1
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- Point 2
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- Point 3
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### [Sub-topic 2]
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[Detailed explanation]
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[Example or case study]
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## [Secondary Keyword or Main Section 2]
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[Section introduction]
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| Factor | Description | Impact |
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|--------|-------------|--------|
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||||
| [Factor 1] | [Description] | High/Medium/Low |
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||||
| [Factor 2] | [Description] | High/Medium/Low |
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||||
| [Factor 3] | [Description] | High/Medium/Low |
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||||
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||||
[Additional explanation]
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||||
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||||
## [Secondary Keyword or Main Section 3]
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[Content for this section]
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**Best practices**:
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1. [Practice 1 with explanation]
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2. [Practice 2 with explanation]
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||||
3. [Practice 3 with explanation]
|
||||
|
||||
## Common Mistakes to Avoid
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||||
### [Mistake 1]
|
||||
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||||
[Why this is a mistake]
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||||
[How to avoid it]
|
||||
|
||||
### [Mistake 2]
|
||||
|
||||
[Why this is a mistake]
|
||||
[How to avoid it]
|
||||
|
||||
### [Mistake 3]
|
||||
|
||||
[Why this is a mistake]
|
||||
[How to avoid it]
|
||||
|
||||
## Frequently Asked Questions
|
||||
|
||||
### [Question from PAA or common query]?
|
||||
|
||||
[Direct answer in 40-60 words]
|
||||
|
||||
[Optional: Additional context]
|
||||
|
||||
### [Question 2]?
|
||||
|
||||
[Direct answer]
|
||||
|
||||
### [Question 3]?
|
||||
|
||||
[Direct answer]
|
||||
|
||||
## Conclusion
|
||||
|
||||
[Recap key points - include primary keyword]
|
||||
|
||||
[Final insight or takeaway]
|
||||
|
||||
[Clear call-to-action: next step for reader]
|
||||
|
||||
---
|
||||
|
||||
**Related reading**: [Internal link 1] | [Internal link 2] | [Internal link 3]
|
||||
```
|
||||
|
||||
**Internal links**: 3-5 contextual links to related content
|
||||
**External links**: 2-3 links to authoritative sources
|
||||
**Keywords**: Primary in H1, first 100 words, conclusion; secondary in H2s
|
||||
**GEO-optimization**: Definition block, FAQ section, quotable statistics
|
||||
|
||||
---
|
||||
|
||||
## Comparison Article ("[A] vs [B]")
|
||||
|
||||
**Target word count**: 1,500-2,500 words
|
||||
**Primary goal**: Help readers choose between options, rank for comparison queries
|
||||
|
||||
```markdown
|
||||
# [Option A] vs [Option B]: Which Is Better for [Use Case]?
|
||||
|
||||
[Hook - present the comparison dilemma]
|
||||
|
||||
[Context - why this comparison matters]
|
||||
|
||||
[Promise - what readers will understand after reading]
|
||||
|
||||
**Quick answer**: [Brief verdict for those who want immediate answer]
|
||||
|
||||
## [Option A] vs [Option B]: Quick Comparison
|
||||
|
||||
| Feature | [Option A] | [Option B] |
|
||||
|---------|-----------|-----------|
|
||||
| [Feature 1] | [Details] | [Details] |
|
||||
| [Feature 2] | [Details] | [Details] |
|
||||
| [Feature 3] | [Details] | [Details] |
|
||||
| [Feature 4] | [Details] | [Details] |
|
||||
| **Best for** | [Use case] | [Use case] |
|
||||
| **Starting price** | [Price] | [Price] |
|
||||
|
||||
## What Is [Option A]?
|
||||
|
||||
[Clear definition]
|
||||
|
||||
[Key features and capabilities]
|
||||
|
||||
**Pros**:
|
||||
- [Advantage 1]
|
||||
- [Advantage 2]
|
||||
- [Advantage 3]
|
||||
|
||||
**Cons**:
|
||||
- [Disadvantage 1]
|
||||
- [Disadvantage 2]
|
||||
|
||||
## What Is [Option B]?
|
||||
|
||||
[Clear definition]
|
||||
|
||||
[Key features and capabilities]
|
||||
|
||||
**Pros**:
|
||||
- [Advantage 1]
|
||||
- [Advantage 2]
|
||||
- [Advantage 3]
|
||||
|
||||
**Cons**:
|
||||
- [Disadvantage 1]
|
||||
- [Disadvantage 2]
|
||||
|
||||
## [Option A] vs [Option B]: Detailed Comparison
|
||||
|
||||
### [Feature Category 1]
|
||||
|
||||
**[Option A]**: [Detailed explanation with examples]
|
||||
|
||||
**[Option B]**: [Detailed explanation with examples]
|
||||
|
||||
**Winner**: [A/B/Tie] - [Brief reasoning]
|
||||
|
||||
### [Feature Category 2]
|
||||
|
||||
**[Option A]**: [Details]
|
||||
|
||||
**[Option B]**: [Details]
|
||||
|
||||
**Winner**: [A/B/Tie] - [Brief reasoning]
|
||||
|
||||
### [Feature Category 3]
|
||||
|
||||
[Continue pattern for key comparison points]
|
||||
|
||||
## Pricing: [Option A] vs [Option B]
|
||||
|
||||
### [Option A] Pricing
|
||||
|
||||
- [Tier 1]: $[X]/month - [What's included]
|
||||
- [Tier 2]: $[X]/month - [What's included]
|
||||
- [Tier 3]: $[X]/month - [What's included]
|
||||
|
||||
### [Option B] Pricing
|
||||
|
||||
- [Tier 1]: $[X]/month - [What's included]
|
||||
- [Tier 2]: $[X]/month - [What's included]
|
||||
- [Tier 3]: $[X]/month - [What's included]
|
||||
|
||||
**Value winner**: [Which offers better value and why]
|
||||
|
||||
## Which Should You Choose?
|
||||
|
||||
### Choose [Option A] if:
|
||||
- [Criteria 1]
|
||||
- [Criteria 2]
|
||||
- [Criteria 3]
|
||||
|
||||
### Choose [Option B] if:
|
||||
- [Criteria 1]
|
||||
- [Criteria 2]
|
||||
- [Criteria 3]
|
||||
|
||||
## Frequently Asked Questions
|
||||
|
||||
### Is [Option A] better than [Option B]?
|
||||
|
||||
[Nuanced answer - depends on use case]
|
||||
|
||||
### Can you use [Option A] and [Option B] together?
|
||||
|
||||
[Answer with explanation]
|
||||
|
||||
### Which is easier for beginners: [Option A] or [Option B]?
|
||||
|
||||
[Answer with reasoning]
|
||||
|
||||
## Final Verdict: [Option A] vs [Option B]
|
||||
|
||||
[Balanced conclusion]
|
||||
|
||||
[Recommendation based on different use cases]
|
||||
|
||||
[Clear call-to-action]
|
||||
```
|
||||
|
||||
**Internal links**: Links to detailed reviews of each option, related comparisons
|
||||
**External links**: Official websites of both options, third-party reviews
|
||||
**Keywords**: Both options mentioned throughout, comparison keywords in H2s
|
||||
|
||||
---
|
||||
|
||||
## Listicle ("Top N [Items]")
|
||||
|
||||
**Target word count**: 1,500-2,500 words (depending on list length)
|
||||
**Primary goal**: Provide curated recommendations, rank for "best [topic]" queries
|
||||
|
||||
```markdown
|
||||
# [Number] Best [Items] for [Audience/Purpose] ([Year])
|
||||
|
||||
[Hook - establish why this list matters]
|
||||
|
||||
[Context - what makes these the "best"]
|
||||
|
||||
[Promise - what readers will gain]
|
||||
|
||||
After testing [X] different [items], we've identified the [number] that deliver the best results for [audience/purpose].
|
||||
|
||||
## Quick Summary: Top [Number] [Items]
|
||||
|
||||
| Rank | [Item] | Best For | Price |
|
||||
|------|--------|----------|-------|
|
||||
| 1 | [Item 1] | [Use case] | [Price] |
|
||||
| 2 | [Item 2] | [Use case] | [Price] |
|
||||
| 3 | [Item 3] | [Use case] | [Price] |
|
||||
|
||||
## How We Chose These [Items]
|
||||
|
||||
Our selection criteria:
|
||||
- [Criterion 1] - [Why it matters]
|
||||
- [Criterion 2] - [Why it matters]
|
||||
- [Criterion 3] - [Why it matters]
|
||||
|
||||
## 1. [Item Name] - Best for [Specific Use Case]
|
||||
|
||||
![Alt text: [Item name] screenshot/image]
|
||||
|
||||
**What it is**: [Brief description]
|
||||
|
||||
**Why we love it**: [Key benefits and features]
|
||||
|
||||
**Key features**:
|
||||
- [Feature 1]
|
||||
- [Feature 2]
|
||||
- [Feature 3]
|
||||
|
||||
**Pricing**: [Price details]
|
||||
|
||||
**Pros**:
|
||||
- [Pro 1]
|
||||
- [Pro 2]
|
||||
|
||||
**Cons**:
|
||||
- [Con 1]
|
||||
- [Con 2]
|
||||
|
||||
**Best for**: [Ideal user or use case]
|
||||
|
||||
[Link to item]
|
||||
|
||||
---
|
||||
|
||||
## 2. [Item Name] - Best for [Specific Use Case]
|
||||
|
||||
[Follow same structure as #1]
|
||||
|
||||
---
|
||||
|
||||
## 3. [Item Name] - Best for [Specific Use Case]
|
||||
|
||||
[Continue pattern for all items in list]
|
||||
|
||||
---
|
||||
|
||||
## Comparison: Which [Item] Is Right for You?
|
||||
|
||||
| Feature | [Item 1] | [Item 2] | [Item 3] |
|
||||
|---------|----------|----------|----------|
|
||||
| [Feature 1] | ✓/✗ | ✓/✗ | ✓/✗ |
|
||||
| [Feature 2] | ✓/✗ | ✓/✗ | ✓/✗ |
|
||||
| [Feature 3] | ✓/✗ | ✓/✗ | ✓/✗ |
|
||||
|
||||
## How to Choose the Best [Item] for Your Needs
|
||||
|
||||
### Consider [Factor 1]
|
||||
|
||||
[Explanation of how this factor affects choice]
|
||||
|
||||
### Consider [Factor 2]
|
||||
|
||||
[Explanation]
|
||||
|
||||
### Consider [Factor 3]
|
||||
|
||||
[Explanation]
|
||||
|
||||
## Frequently Asked Questions
|
||||
|
||||
### What is the best [item] for beginners?
|
||||
|
||||
[Answer with specific recommendation]
|
||||
|
||||
### Which [item] offers the best value?
|
||||
|
||||
[Answer with reasoning]
|
||||
|
||||
### Are paid [items] better than free ones?
|
||||
|
||||
[Balanced answer]
|
||||
|
||||
## Conclusion: Our Top Pick
|
||||
|
||||
[Restate #1 recommendation]
|
||||
|
||||
[Why it's the best overall choice]
|
||||
|
||||
[Call-to-action]
|
||||
```
|
||||
|
||||
**Internal links**: Related guides, comparison articles, category pages
|
||||
**External links**: Links to each recommended item, review sources
|
||||
**Keywords**: "Best [topic]", individual item names, use case keywords
|
||||
|
||||
---
|
||||
|
||||
## How-To Guide (Step-by-Step)
|
||||
|
||||
**Target word count**: 1,200-2,000 words
|
||||
**Primary goal**: Teach a specific process, rank for "how to [task]" queries
|
||||
|
||||
```markdown
|
||||
# How to [Achieve Goal]: [Number]-Step Guide [for Audience]
|
||||
|
||||
[Hook - present the outcome readers want]
|
||||
|
||||
[Current problem - why this is challenging]
|
||||
|
||||
[Promise - what readers will accomplish]
|
||||
|
||||
By following this step-by-step guide, you'll be able to [specific outcome] in [timeframe].
|
||||
|
||||
## What You'll Need
|
||||
|
||||
**Tools**:
|
||||
- [Tool 1]
|
||||
- [Tool 2]
|
||||
- [Tool 3]
|
||||
|
||||
**Time required**: [Estimated time]
|
||||
|
||||
**Skill level**: [Beginner/Intermediate/Advanced]
|
||||
|
||||
## Why [Task] Matters
|
||||
|
||||
[Explain the benefits of completing this task]
|
||||
|
||||
[Provide context and importance]
|
||||
|
||||
## Step 1: [Action Title]
|
||||
|
||||
![Alt text: Screenshot showing step 1]
|
||||
|
||||
[Clear instruction for this step]
|
||||
|
||||
[Why this step is important]
|
||||
|
||||
**How to do it**:
|
||||
1. [Sub-step 1]
|
||||
2. [Sub-step 2]
|
||||
3. [Sub-step 3]
|
||||
|
||||
> **Pro Tip**: [Helpful tip to make this step easier]
|
||||
|
||||
**Common mistakes**:
|
||||
- [Mistake to avoid]
|
||||
- [Another mistake]
|
||||
|
||||
---
|
||||
|
||||
## Step 2: [Action Title]
|
||||
|
||||
![Alt text: Screenshot showing step 2]
|
||||
|
||||
[Instruction for this step]
|
||||
|
||||
[Additional context or explanation]
|
||||
|
||||
**Example**: [Concrete example showing this step]
|
||||
|
||||
---
|
||||
|
||||
## Step 3: [Action Title]
|
||||
|
||||
[Continue pattern for all steps]
|
||||
|
||||
---
|
||||
|
||||
## Step [Final Number]: [Action Title]
|
||||
|
||||
[Final step instruction]
|
||||
|
||||
[What success looks like]
|
||||
|
||||
**You'll know it's working when**: [Success indicators]
|
||||
|
||||
---
|
||||
|
||||
## What to Do If [Common Problem]
|
||||
|
||||
### Problem: [Issue 1]
|
||||
|
||||
**Solution**: [How to fix it]
|
||||
|
||||
### Problem: [Issue 2]
|
||||
|
||||
**Solution**: [How to fix it]
|
||||
|
||||
## Advanced Tips
|
||||
|
||||
Once you've mastered the basics:
|
||||
|
||||
1. **[Advanced tip 1]** - [Explanation]
|
||||
2. **[Advanced tip 2]** - [Explanation]
|
||||
3. **[Advanced tip 3]** - [Explanation]
|
||||
|
||||
## Frequently Asked Questions
|
||||
|
||||
### How long does it take to [complete task]?
|
||||
|
||||
[Realistic timeframe with variables]
|
||||
|
||||
### Do I need [specific tool/skill] to [complete task]?
|
||||
|
||||
[Answer with alternatives if applicable]
|
||||
|
||||
### What if [specific concern]?
|
||||
|
||||
[Address concern with solution]
|
||||
|
||||
## Conclusion
|
||||
|
||||
[Recap the process]
|
||||
|
||||
[Encourage reader to take action]
|
||||
|
||||
[Clear next step or CTA]
|
||||
|
||||
**Next steps**: [Link to related guide or advanced tutorial]
|
||||
```
|
||||
|
||||
**Internal links**: Links to tool reviews, prerequisite guides, related tutorials
|
||||
**External links**: Tool documentation, additional resources
|
||||
**Keywords**: "How to [task]", action words in each step heading
|
||||
|
||||
---
|
||||
|
||||
## Product Review
|
||||
|
||||
**Target word count**: 1,500-2,000 words
|
||||
**Primary goal**: Help buyers make informed decisions, rank for "[product] review" queries
|
||||
|
||||
```markdown
|
||||
# [Product Name] Review: Is It Worth It in [Year]?
|
||||
|
||||
[Hook - establish the product's promise or popularity]
|
||||
|
||||
[Context - who this review is for]
|
||||
|
||||
After using [Product] for [timeframe], here's my honest assessment of whether it lives up to the hype.
|
||||
|
||||
## [Product Name] Overview
|
||||
|
||||
**What it is**: [Clear description]
|
||||
|
||||
**Price**: [Pricing details]
|
||||
|
||||
**Best for**: [Ideal user or use case]
|
||||
|
||||
**Rating**: ★★★★☆ (4/5)
|
||||
|
||||
## Pros and Cons at a Glance
|
||||
|
||||
### Pros
|
||||
- [Major advantage 1]
|
||||
- [Major advantage 2]
|
||||
- [Major advantage 3]
|
||||
|
||||
### Cons
|
||||
- [Main limitation 1]
|
||||
- [Main limitation 2]
|
||||
|
||||
## What Is [Product Name]?
|
||||
|
||||
[Detailed product description]
|
||||
|
||||
[Who makes it and company background]
|
||||
|
||||
[Product positioning and target market]
|
||||
|
||||
## Key Features
|
||||
|
||||
### [Feature 1]
|
||||
|
||||
[Detailed explanation of feature]
|
||||
|
||||
[How it works in practice]
|
||||
|
||||
[Our experience with this feature]
|
||||
|
||||
### [Feature 2]
|
||||
|
||||
[Continue pattern for main features]
|
||||
|
||||
## Performance Testing
|
||||
|
||||
### [Test Category 1]
|
||||
|
||||
**What we tested**: [Testing methodology]
|
||||
|
||||
**Results**: [Specific results with data]
|
||||
|
||||
**Verdict**: [Assessment]
|
||||
|
||||
### [Test Category 2]
|
||||
|
||||
[Continue testing pattern]
|
||||
|
||||
## Pricing and Plans
|
||||
|
||||
| Plan | Price | What's Included |
|
||||
|------|-------|-----------------|
|
||||
| [Tier 1] | $[X]/month | [Features] |
|
||||
| [Tier 2] | $[X]/month | [Features] |
|
||||
| [Tier 3] | $[X]/month | [Features] |
|
||||
|
||||
**Value assessment**: [Whether pricing is justified]
|
||||
|
||||
## [Product] vs Competitors
|
||||
|
||||
| Feature | [Product] | [Competitor 1] | [Competitor 2] |
|
||||
|---------|-----------|----------------|----------------|
|
||||
| [Feature 1] | [Details] | [Details] | [Details] |
|
||||
| [Feature 2] | [Details] | [Details] | [Details] |
|
||||
| [Feature 3] | [Details] | [Details] | [Details] |
|
||||
|
||||
## Who Should Buy [Product]?
|
||||
|
||||
### Perfect for:
|
||||
- [User type 1] because [reason]
|
||||
- [User type 2] because [reason]
|
||||
|
||||
### Not ideal for:
|
||||
- [User type] because [reason]
|
||||
- [User type] because [reason]
|
||||
|
||||
## Frequently Asked Questions
|
||||
|
||||
### Is [Product] worth the price?
|
||||
|
||||
[Honest assessment with context]
|
||||
|
||||
### How does [Product] compare to [main competitor]?
|
||||
|
||||
[Balanced comparison]
|
||||
|
||||
### What's the learning curve like?
|
||||
|
||||
[Assessment with timeframe]
|
||||
|
||||
## Final Verdict: Should You Buy [Product]?
|
||||
|
||||
[Balanced conclusion]
|
||||
|
||||
[Specific recommendation based on use case]
|
||||
|
||||
**Our rating**: ★★★★☆ (4/5)
|
||||
|
||||
[Link to product with disclosure if affiliate]
|
||||
```
|
||||
|
||||
**Disclosure**: Include affiliate disclosure if applicable
|
||||
**Internal links**: Related product reviews, comparison articles, category pages
|
||||
**External links**: Product website, official documentation
|
||||
|
||||
---
|
||||
|
||||
## Pillar Page (Comprehensive Guide)
|
||||
|
||||
**Target word count**: 3,000-5,000+ words
|
||||
**Primary goal**: Become definitive resource, rank for head terms, support topic cluster
|
||||
|
||||
```markdown
|
||||
# [Topic]: The Complete Guide [for Audience] ([Year])
|
||||
|
||||
[Compelling hook - establish the importance of this topic]
|
||||
|
||||
[Problem - what challenges exist in this space]
|
||||
|
||||
[Promise - what this comprehensive guide delivers]
|
||||
|
||||
This is the most comprehensive guide to [topic] on the web. You'll learn everything from fundamentals to advanced strategies.
|
||||
|
||||
## Table of Contents
|
||||
|
||||
- [Chapter 1]
|
||||
- [Chapter 2]
|
||||
- [Chapter 3]
|
||||
- [Chapter 4]
|
||||
- [Chapter 5]
|
||||
|
||||
## Chapter 1: [Topic] Fundamentals
|
||||
|
||||
### What Is [Topic]?
|
||||
|
||||
[Comprehensive definition - GEO-optimized]
|
||||
|
||||
[History and evolution]
|
||||
|
||||
[Current state and importance]
|
||||
|
||||
### Why [Topic] Matters
|
||||
|
||||
[Multiple benefits with evidence]
|
||||
|
||||
[Industry statistics and trends]
|
||||
|
||||
### Key Concepts and Terminology
|
||||
|
||||
| Term | Definition |
|
||||
|------|------------|
|
||||
| [Term 1] | [Definition] |
|
||||
| [Term 2] | [Definition] |
|
||||
| [Term 3] | [Definition] |
|
||||
|
||||
## Chapter 2: [Major Sub-Topic]
|
||||
|
||||
[Comprehensive section on major aspect]
|
||||
|
||||
[Multiple sub-sections with H3 headings]
|
||||
|
||||
[Examples, case studies, data]
|
||||
|
||||
[Internal links to detailed cluster content]
|
||||
|
||||
> **Deep dive**: For more on [sub-topic], see our complete guide: [link]
|
||||
|
||||
## Chapter 3: [Major Sub-Topic]
|
||||
|
||||
[Continue pattern with substantial content sections]
|
||||
|
||||
## Chapter 4: [Advanced/Tactical Section]
|
||||
|
||||
[Strategic or tactical content]
|
||||
|
||||
[Actionable frameworks and processes]
|
||||
|
||||
## Chapter 5: [Implementation/Case Studies]
|
||||
|
||||
[Real-world applications]
|
||||
|
||||
[Success stories]
|
||||
|
||||
[Implementation roadmap]
|
||||
|
||||
## Frequently Asked Questions
|
||||
|
||||
[Comprehensive FAQ section with 8-10 questions]
|
||||
|
||||
## Key Takeaways
|
||||
|
||||
[Summarize main points from each chapter]
|
||||
|
||||
## What's Next?
|
||||
|
||||
[Recommend next steps]
|
||||
|
||||
[Links to related cluster content]
|
||||
|
||||
## Resources
|
||||
|
||||
**Recommended tools**:
|
||||
- [Tool 1] - [Use case]
|
||||
- [Tool 2] - [Use case]
|
||||
|
||||
**Further reading**:
|
||||
- [Internal link to cluster content]
|
||||
- [Internal link to cluster content]
|
||||
- [External resource]
|
||||
```
|
||||
|
||||
**Internal links**: 8-15 links to related cluster content
|
||||
**External links**: 5-10 authoritative sources
|
||||
**Update frequency**: Quarterly for pillar pages
|
||||
|
||||
---
|
||||
|
||||
## FAQ Page
|
||||
|
||||
**Target word count**: 1,000-1,500 words
|
||||
**Primary goal**: Answer common questions, rank for question queries, enable FAQ rich results
|
||||
|
||||
```markdown
|
||||
# [Topic]: Frequently Asked Questions
|
||||
|
||||
[Introduction explaining what questions this page answers]
|
||||
|
||||
[Who this FAQ is for]
|
||||
|
||||
## General Questions
|
||||
|
||||
### What is [topic]?
|
||||
|
||||
[Comprehensive answer with definition]
|
||||
|
||||
### How does [topic] work?
|
||||
|
||||
[Clear explanation with steps if applicable]
|
||||
|
||||
### Why is [topic] important?
|
||||
|
||||
[Benefits and context]
|
||||
|
||||
## Getting Started
|
||||
|
||||
### How do I get started with [topic]?
|
||||
|
||||
[Step-by-step guidance]
|
||||
|
||||
### What do I need to [accomplish goal]?
|
||||
|
||||
[Requirements and prerequisites]
|
||||
|
||||
### How long does it take to [achieve result]?
|
||||
|
||||
[Realistic timeframe]
|
||||
|
||||
## Common Problems
|
||||
|
||||
### Why isn't [expected result] happening?
|
||||
|
||||
[Troubleshooting guidance]
|
||||
|
||||
### What should I do if [problem occurs]?
|
||||
|
||||
[Solution with steps]
|
||||
|
||||
### How do I fix [specific error]?
|
||||
|
||||
[Fix instructions]
|
||||
|
||||
## Comparison Questions
|
||||
|
||||
### [Option A] vs [Option B]: which is better?
|
||||
|
||||
[Balanced comparison answer]
|
||||
|
||||
### Should I [action 1] or [action 2]?
|
||||
|
||||
[Guidance based on scenarios]
|
||||
|
||||
## Pricing and Plans
|
||||
|
||||
### How much does [topic] cost?
|
||||
|
||||
[Pricing information with context]
|
||||
|
||||
### Is there a free version?
|
||||
|
||||
[Information about free options]
|
||||
|
||||
## Advanced Questions
|
||||
|
||||
### Can I [advanced action]?
|
||||
|
||||
[Answer with technical details]
|
||||
|
||||
### How do I [complex task]?
|
||||
|
||||
[Guidance with link to detailed guide]
|
||||
|
||||
## Still Have Questions?
|
||||
|
||||
[Call-to-action for additional support]
|
||||
|
||||
[Contact information or link to contact page]
|
||||
```
|
||||
|
||||
**Schema markup**: Add FAQPage schema to enable rich results
|
||||
**Internal links**: Link to detailed guides for complex answers
|
||||
**Keywords**: Include question keywords naturally
|
||||
|
||||
---
|
||||
|
||||
## Implementation Checklist
|
||||
|
||||
For any template:
|
||||
|
||||
- [ ] Customize all [bracketed placeholders]
|
||||
- [ ] Include primary keyword in H1 and first 100 words
|
||||
- [ ] Place secondary keywords in H2/H3 headings
|
||||
- [ ] Add 3-5 internal links to related content
|
||||
- [ ] Include 2-3 external links to authoritative sources
|
||||
- [ ] Create GEO-optimized definition blocks
|
||||
- [ ] Add FAQ section for featured snippet opportunities
|
||||
- [ ] Include relevant images with descriptive alt text
|
||||
- [ ] Write compelling meta description (150-160 chars)
|
||||
- [ ] Optimize title tag (50-60 chars with primary keyword)
|
||||
250
references/seo-writing-checklist.md
Normal file
250
references/seo-writing-checklist.md
Normal file
@@ -0,0 +1,250 @@
|
||||
# SEO Writing Checklist and Content Template
|
||||
|
||||
On-page SEO checklist, content writing template, and featured snippet optimization patterns.
|
||||
|
||||
---
|
||||
|
||||
## On-Page SEO Checklist
|
||||
|
||||
**Keyword Placement**:
|
||||
- [ ] Primary keyword in title
|
||||
- [ ] Primary keyword in H1
|
||||
- [ ] Primary keyword in first 100 words
|
||||
- [ ] Primary keyword in at least one H2
|
||||
- [ ] Primary keyword in conclusion
|
||||
- [ ] Primary keyword in meta description
|
||||
- [ ] Secondary keywords in H2s/H3s
|
||||
- [ ] Related terms throughout body
|
||||
|
||||
**Content Quality**:
|
||||
- [ ] Comprehensive coverage of topic
|
||||
- [ ] Original insights or data
|
||||
- [ ] Actionable takeaways
|
||||
- [ ] Examples and illustrations
|
||||
- [ ] Expert quotes or citations (for E-E-A-T)
|
||||
|
||||
**Readability**:
|
||||
- [ ] Paragraphs of 3-5 sentences (per CORE-EEAT O06 Section Chunking standard)
|
||||
- [ ] Varied sentence length
|
||||
- [ ] Bullet points and lists
|
||||
- [ ] Bold key phrases
|
||||
- [ ] Table of contents for long content
|
||||
|
||||
**Technical**:
|
||||
- [ ] Internal links to relevant pages (2-5)
|
||||
- [ ] External links to authoritative sources (2-3)
|
||||
- [ ] Image alt text with keywords
|
||||
- [ ] URL slug includes keyword
|
||||
|
||||
---
|
||||
|
||||
## Content Writing Template
|
||||
|
||||
```markdown
|
||||
# [H1 with Primary Keyword]
|
||||
|
||||
[Hook sentence that grabs attention]
|
||||
|
||||
[Problem statement or context - why this matters]
|
||||
|
||||
[Promise - what the reader will learn/gain] [Include primary keyword naturally]
|
||||
|
||||
[Brief overview of what's covered - can be bullet points for scanability]
|
||||
|
||||
## [H2 - First Main Section with Secondary Keyword]
|
||||
|
||||
[Introduction to section - 1-2 sentences]
|
||||
|
||||
[Main content with valuable information]
|
||||
|
||||
[Examples, data, or evidence to support points]
|
||||
|
||||
[Transition to next section]
|
||||
|
||||
### [H3 - Sub-section if needed]
|
||||
|
||||
[Detailed content]
|
||||
|
||||
[Key points in bullet format]:
|
||||
- Point 1
|
||||
- Point 2
|
||||
- Point 3
|
||||
|
||||
## [H2 - Second Main Section]
|
||||
|
||||
[Continue with valuable content...]
|
||||
|
||||
> **Pro Tip**: [Highlighted tip or key insight]
|
||||
|
||||
| Column 1 | Column 2 | Column 3 |
|
||||
|----------|----------|----------|
|
||||
| Data | Data | Data |
|
||||
|
||||
## [H2 - Additional Sections as Needed]
|
||||
|
||||
[Content...]
|
||||
|
||||
## Frequently Asked Questions
|
||||
|
||||
### [Question from PAA or common query]?
|
||||
|
||||
[Direct, concise answer in 40-60 words for featured snippet opportunity]
|
||||
|
||||
### [Question 2]?
|
||||
|
||||
[Answer]
|
||||
|
||||
### [Question 3]?
|
||||
|
||||
[Answer]
|
||||
|
||||
## Conclusion
|
||||
|
||||
[Summary of key points - include primary keyword]
|
||||
|
||||
[Final thought or insight]
|
||||
|
||||
[Clear call-to-action: what should reader do next?]
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Featured Snippet Optimization
|
||||
|
||||
**For Definition Snippets**:
|
||||
"[Term] is [clear, concise definition in 40-60 words]"
|
||||
|
||||
**For List Snippets**:
|
||||
Create clear, numbered or bulleted lists under H2s
|
||||
|
||||
**For Table Snippets**:
|
||||
Use comparison tables with clear headers
|
||||
|
||||
**For How-To Snippets**:
|
||||
Number each step clearly: "Step 1:", "Step 2:", etc.
|
||||
|
||||
---
|
||||
|
||||
## Example: Full SEO Article
|
||||
|
||||
**User**: "Write an SEO-optimized article about 'email marketing best practices' targeting small businesses"
|
||||
|
||||
**Output**:
|
||||
|
||||
```markdown
|
||||
# Email Marketing Best Practices: A Complete Guide for Small Businesses
|
||||
|
||||
**Meta Description**: Discover proven email marketing best practices that help small businesses increase open rates, boost engagement, and drive sales. Start improving your campaigns today. (158 chars)
|
||||
|
||||
---
|
||||
|
||||
Want to know the secret behind small businesses that consistently turn subscribers into loyal customers? It's not luck---it's strategic email marketing.
|
||||
|
||||
Email marketing remains one of the most effective channels for small businesses, delivering an average ROI of $42 for every $1 spent. But with inboxes more crowded than ever, following email marketing best practices isn't optional---it's essential for survival.
|
||||
|
||||
In this guide, you'll learn:
|
||||
- How to build a quality email list that converts
|
||||
- Proven strategies to increase open and click rates
|
||||
- Advanced personalization techniques that drive results
|
||||
- Common mistakes that kill email performance
|
||||
|
||||
Let's dive into the strategies that will transform your email marketing.
|
||||
|
||||
## Why Email Marketing Matters for Small Businesses
|
||||
|
||||
Before we explore the best practices, let's understand why email deserves your attention.
|
||||
|
||||
Unlike social media where algorithms control who sees your content, email gives you direct access to your audience. You own your email list---no platform can take it away.
|
||||
|
||||
**Key email marketing statistics for small businesses**:
|
||||
- 81% of SMBs rely on email as their primary customer acquisition channel
|
||||
- Email subscribers are 3x more likely to share content on social media
|
||||
- Personalized emails generate 6x higher transaction rates
|
||||
|
||||
## Building a High-Quality Email List
|
||||
|
||||
### Use Strategic Opt-in Incentives
|
||||
|
||||
The foundation of effective email marketing is a quality list. Here's how to grow yours:
|
||||
|
||||
**Lead magnets that convert**:
|
||||
- Industry-specific templates
|
||||
- Exclusive discounts or early access
|
||||
- Free tools or calculators
|
||||
- Educational email courses
|
||||
|
||||
> **Pro Tip**: The best lead magnets solve a specific, immediate problem for your target audience.
|
||||
|
||||
### Implement Double Opt-in
|
||||
|
||||
Double opt-in confirms subscriber intent and improves deliverability. Yes, you'll have fewer subscribers, but they'll be more engaged.
|
||||
|
||||
| Single Opt-in | Double Opt-in |
|
||||
|---------------|---------------|
|
||||
| More subscribers | Fewer subscribers |
|
||||
| Higher bounce rates | Lower bounce rates |
|
||||
| Lower engagement | Higher engagement |
|
||||
| Spam risk | Better deliverability |
|
||||
|
||||
## Crafting Emails That Get Opened
|
||||
|
||||
### Write Compelling Subject Lines
|
||||
|
||||
Your subject line determines whether emails get opened or ignored.
|
||||
|
||||
**Subject line best practices**:
|
||||
1. Keep it under 50 characters
|
||||
2. Create urgency without being spammy
|
||||
3. Use numbers and specifics
|
||||
4. Personalize when possible
|
||||
5. A/B test consistently
|
||||
|
||||
### Optimize Preview Text
|
||||
|
||||
The preview text (preheader) is your second chance to convince someone to open. Use it to expand on your subject line, not repeat it.
|
||||
|
||||
## Personalization Strategies That Work
|
||||
|
||||
Generic emails perform poorly. Here's how to personalize effectively:
|
||||
|
||||
### Segment Your Email List
|
||||
|
||||
Divide your list based on:
|
||||
- Purchase history
|
||||
- Engagement level
|
||||
- Demographics
|
||||
- Interests or preferences
|
||||
- Customer lifecycle stage
|
||||
|
||||
### Use Dynamic Content
|
||||
|
||||
Send the same email but show different content blocks based on subscriber data.
|
||||
|
||||
## Frequently Asked Questions
|
||||
|
||||
### How often should small businesses send marketing emails?
|
||||
|
||||
For most small businesses, sending 1-2 emails per week strikes the right balance. This keeps you top-of-mind without overwhelming subscribers. Monitor your unsubscribe rates---if they spike after increasing frequency, scale back.
|
||||
|
||||
### What is a good email open rate for small businesses?
|
||||
|
||||
A good email open rate for small businesses is 20-25%. However, this varies by industry. E-commerce averages 15-20%, while B2B services often see 25-30%. Focus on improving your own benchmarks rather than industry averages.
|
||||
|
||||
### Should I buy email lists to grow faster?
|
||||
|
||||
Never buy email lists. Purchased lists violate GDPR and CAN-SPAM regulations, damage your sender reputation, and result in poor engagement. Organic list growth, while slower, produces much better results.
|
||||
|
||||
## Conclusion
|
||||
|
||||
Implementing these email marketing best practices will help your small business build stronger customer relationships and drive consistent revenue. Remember: quality always beats quantity in email marketing.
|
||||
|
||||
Start with one improvement today. Whether it's segmenting your list, testing subject lines, or cleaning inactive subscribers, small changes compound into significant results.
|
||||
|
||||
**Ready to level up your email marketing?** Download our free Email Marketing Checklist to ensure every campaign you send follows these best practices.
|
||||
|
||||
---
|
||||
|
||||
*Further reading: [Internal link: "How to Write Email Copy That Converts"]*
|
||||
|
||||
*Sources: [Litmus Email Marketing Statistics](https://litmus.com), [Campaign Monitor Email Benchmarks](https://campaignmonitor.com)*
|
||||
```
|
||||
339
references/title-formulas.md
Normal file
339
references/title-formulas.md
Normal file
@@ -0,0 +1,339 @@
|
||||
# Title and Headline Formulas
|
||||
|
||||
Proven title structures that drive clicks and rankings. All formulas target 50-60 characters for optimal SERP display.
|
||||
|
||||
## Numbered List Formulas
|
||||
|
||||
**Pattern**: [Number] [Adjective] [Topic] [Qualifier/Benefit]
|
||||
|
||||
### Examples
|
||||
- "7 Ways to Improve Your SEO Rankings in 2024"
|
||||
- "15 Content Marketing Strategies That Actually Work"
|
||||
- "10 Free Tools for Keyword Research (Beginner-Friendly)"
|
||||
- "21 Email Marketing Tips from Industry Experts"
|
||||
- "5 Quick Wins for Better Site Performance"
|
||||
|
||||
**Why it works**: Numbers promise specific value, create curiosity, set clear expectations.
|
||||
|
||||
**Best practices**:
|
||||
- Odd numbers (7, 9, 15) often outperform even numbers
|
||||
- Use specific numbers (13 vs "over 10")
|
||||
- Keep total under 30 for credibility
|
||||
- Match number to actual content sections
|
||||
|
||||
---
|
||||
|
||||
## How-To Formulas
|
||||
|
||||
**Pattern 1**: How to [Achieve Goal] in [Timeframe]
|
||||
- "How to Rank on Google in 30 Days"
|
||||
- "How to Write SEO Content in Under 2 Hours"
|
||||
- "How to Build Backlinks in 2024"
|
||||
|
||||
**Pattern 2**: How to [Achieve Goal] Without [Common Objection]
|
||||
- "How to Learn SEO Without Spending Money"
|
||||
- "How to Increase Traffic Without Paid Ads"
|
||||
- "How to Write Blog Posts Without Writer's Block"
|
||||
|
||||
**Pattern 3**: How to [Achieve Goal] (Even If [Limitation])
|
||||
- "How to Rank #1 (Even If You're a New Website)"
|
||||
- "How to Get Backlinks (Even With Zero Audience)"
|
||||
- "How to Write SEO Content (Even If You Hate Writing)"
|
||||
|
||||
**Pattern 4**: How to [Achieve Goal] Like [Authority/Expert]
|
||||
- "How to Write Email Copy Like a Professional Copywriter"
|
||||
- "How to Do Keyword Research Like an SEO Pro"
|
||||
- "How to Create Content Like Top Marketing Agencies"
|
||||
|
||||
---
|
||||
|
||||
## Question Formulas
|
||||
|
||||
**Pattern 1**: What Is [Topic]? [Benefit/Hook]
|
||||
- "What Is Technical SEO? A Complete Guide"
|
||||
- "What Is GEO? Everything You Need to Know"
|
||||
- "What Is Content Marketing? (And Why It Matters)"
|
||||
|
||||
**Pattern 2**: Why [Action] [Result]
|
||||
- "Why Most Content Marketing Strategies Fail"
|
||||
- "Why Your Website Isn't Ranking"
|
||||
- "Why Email Still Beats Social Media for ROI"
|
||||
|
||||
**Pattern 3**: Should You [Action]? [Quick Answer]
|
||||
- "Should You Buy Backlinks? (Spoiler: No)"
|
||||
- "Should You Hire an SEO Agency? A Cost-Benefit Analysis"
|
||||
- "Should You Rewrite Old Content? When It Makes Sense"
|
||||
|
||||
**Pattern 4**: When Should You [Action]
|
||||
- "When Should You Publish Blog Posts for Maximum Traffic"
|
||||
- "When Should You Update Your SEO Strategy"
|
||||
- "When Should You Remove Content from Your Website"
|
||||
|
||||
---
|
||||
|
||||
## Comparison Formulas
|
||||
|
||||
**Pattern 1**: [Option A] vs [Option B]: Which Is Better?
|
||||
- "WordPress vs Webflow: Which Is Better for SEO?"
|
||||
- "Ahrefs vs SEMrush: Complete Comparison 2024"
|
||||
- "In-House SEO vs Agency: Which Should You Choose?"
|
||||
|
||||
**Pattern 2**: [Option A] vs [Option B] (and the Winner Is...)
|
||||
- "Free Tools vs Paid SEO Software (and the Winner Is...)"
|
||||
- "Long-Form vs Short-Form Content (and the Winner Is...)"
|
||||
|
||||
**Pattern 3**: [Option A] or [Option B] for [Audience/Goal]
|
||||
- "Shopify or WooCommerce for Small Business SEO"
|
||||
- "YouTube or TikTok for B2B Marketing"
|
||||
|
||||
---
|
||||
|
||||
## Ultimate Guide Formulas
|
||||
|
||||
**Pattern 1**: The [Complete/Definitive] Guide to [Topic]
|
||||
- "The Complete Guide to Technical SEO"
|
||||
- "The Definitive Guide to Link Building in 2024"
|
||||
|
||||
**Pattern 2**: [Topic]: The Ultimate Guide for [Audience]
|
||||
- "Content Marketing: The Ultimate Guide for Beginners"
|
||||
- "Local SEO: The Ultimate Guide for Small Businesses"
|
||||
|
||||
**Pattern 3**: Everything You Need to Know About [Topic]
|
||||
- "Everything You Need to Know About Core Web Vitals"
|
||||
- "Everything You Need to Know About Schema Markup"
|
||||
|
||||
---
|
||||
|
||||
## Power Word Formulas
|
||||
|
||||
**Pattern**: [Power Word] [Topic] [Qualifier]
|
||||
|
||||
### Power Word Categories
|
||||
|
||||
**Authority words**:
|
||||
- Proven, Tested, Verified, Certified, Official
|
||||
- Example: "Proven Strategies to Double Your Organic Traffic"
|
||||
|
||||
**Urgency words**:
|
||||
- Now, Today, Fast, Quick, Instantly, Immediately
|
||||
- Example: "Quick Wins: Improve SEO Performance Today"
|
||||
|
||||
**Value words**:
|
||||
- Free, Complete, Essential, Ultimate, Comprehensive
|
||||
- Example: "The Essential SEO Checklist for 2024"
|
||||
|
||||
**Exclusivity words**:
|
||||
- Secret, Hidden, Little-Known, Insider, Exclusive
|
||||
- Example: "7 Little-Known SEO Tactics That Actually Work"
|
||||
|
||||
**Emotional words**:
|
||||
- Amazing, Powerful, Effortless, Simple, Easy
|
||||
- Example: "Simple SEO Strategies for Busy Entrepreneurs"
|
||||
|
||||
---
|
||||
|
||||
## Before/After Formulas
|
||||
|
||||
**Pattern 1**: From [Bad State] to [Good State]
|
||||
- "From Zero to 10K Monthly Visitors: A Case Study"
|
||||
- "From Page 5 to Position 1: How We Ranked a Competitive Keyword"
|
||||
|
||||
**Pattern 2**: How I/We [Achieved Result] in [Timeframe]
|
||||
- "How I Increased Organic Traffic by 300% in 6 Months"
|
||||
- "How We Built 100 Backlinks in 30 Days"
|
||||
|
||||
**Pattern 3**: [Bad State] → [Good State]: [Method]
|
||||
- "500 Visitors → 50K: Our Content Strategy Revealed"
|
||||
- "Struggling → Thriving: SEO Transformation Story"
|
||||
|
||||
---
|
||||
|
||||
## Mistake/Problem Formulas
|
||||
|
||||
**Pattern 1**: [Number] [Topic] Mistakes [Qualifier]
|
||||
- "5 SEO Mistakes Killing Your Rankings"
|
||||
- "10 Content Marketing Mistakes to Avoid in 2024"
|
||||
- "3 Technical SEO Mistakes Even Pros Make"
|
||||
|
||||
**Pattern 2**: Stop [Wrong Action]. Do [Right Action] Instead
|
||||
- "Stop Keyword Stuffing. Do This Instead"
|
||||
- "Stop Buying Backlinks. Try These 7 Tactics Instead"
|
||||
|
||||
**Pattern 3**: Why Your [Topic] Isn't Working (And How to Fix It)
|
||||
- "Why Your Content Isn't Ranking (And How to Fix It)"
|
||||
- "Why Your SEO Strategy Isn't Working (And How to Fix It)"
|
||||
|
||||
---
|
||||
|
||||
## Checklist Formulas
|
||||
|
||||
**Pattern 1**: [Topic] Checklist: [Number] Must-Have [Items]
|
||||
- "Technical SEO Checklist: 23 Must-Check Items"
|
||||
- "Blog Post Checklist: 15 Things to Check Before Publishing"
|
||||
|
||||
**Pattern 2**: The [Timeframe] [Topic] Checklist
|
||||
- "The 2024 SEO Audit Checklist"
|
||||
- "The Pre-Launch Website Checklist"
|
||||
|
||||
---
|
||||
|
||||
## Curiosity Gap Formulas
|
||||
|
||||
**Pattern 1**: The [Adjective] Reason [Unexpected Fact]
|
||||
- "The Surprising Reason Long Content Ranks Better"
|
||||
- "The Real Reason Your Blog Posts Aren't Getting Traffic"
|
||||
|
||||
**Pattern 2**: [Number] Things About [Topic] That [Surprising Fact]
|
||||
- "7 Things About SEO That Google Doesn't Tell You"
|
||||
- "5 Things About Content Marketing That Changed in 2024"
|
||||
|
||||
**Pattern 3**: What [Expert/Group] Know About [Topic] (That You Don't)
|
||||
- "What Top SEO Agencies Know About Link Building (That You Don't)"
|
||||
- "What Professional Copywriters Know About Headlines"
|
||||
|
||||
---
|
||||
|
||||
## Benefit-Driven Formulas
|
||||
|
||||
**Pattern 1**: [Action] to [Specific Benefit]
|
||||
- "Optimize Your Title Tags to Double Your CTR"
|
||||
- "Write Better Meta Descriptions to Increase Organic Traffic"
|
||||
|
||||
**Pattern 2**: [Action] for [Outcome] Without [Objection]
|
||||
- "Scale Content Production for Better Rankings Without Hiring Writers"
|
||||
- "Improve Site Speed for Higher Rankings Without Technical Skills"
|
||||
|
||||
---
|
||||
|
||||
## Authority/Credibility Formulas
|
||||
|
||||
**Pattern 1**: [Expert/Authority] Says [Action/Tip]
|
||||
- "Google's John Mueller Says Internal Linking Is Underrated"
|
||||
- "SEO Experts Reveal Their Top Ranking Factor for 2024"
|
||||
|
||||
**Pattern 2**: [Number] [Experts/Companies] Share [Topic]
|
||||
- "50 SEO Experts Share Their #1 Ranking Tip"
|
||||
- "10 Successful Brands Share Their Content Strategy"
|
||||
|
||||
---
|
||||
|
||||
## CTR Optimization Patterns
|
||||
|
||||
### Elements That Increase CTR
|
||||
|
||||
**Year/Timeframe** (signals freshness):
|
||||
- "SEO Trends for 2024"
|
||||
- "Best Practices [Updated January 2024]"
|
||||
|
||||
**Brackets/Parentheticals** (adds extra context):
|
||||
- "Email Marketing Tips (That Actually Work)"
|
||||
- "SEO Tools [Free & Paid Options]"
|
||||
|
||||
**Numbers** (promise specific value):
|
||||
- "7 Ways...", "15 Tools...", "3 Reasons..."
|
||||
|
||||
**Power words** (emotional trigger):
|
||||
- Ultimate, Essential, Complete, Proven, Secret
|
||||
|
||||
**Target audience** (relevance signal):
|
||||
- "...for Beginners", "...for Small Businesses", "...for B2B"
|
||||
|
||||
### Elements That Decrease CTR
|
||||
|
||||
- All caps (looks spammy)
|
||||
- Excessive punctuation (!!!, ???)
|
||||
- Clickbait without substance
|
||||
- Misleading promises
|
||||
- Generic titles ("SEO Tips", "Marketing Guide")
|
||||
|
||||
---
|
||||
|
||||
## Title Length Guidelines
|
||||
|
||||
### Google SERP
|
||||
- **Optimal**: 50-60 characters
|
||||
- **Maximum**: ~70 characters before truncation
|
||||
- **Mobile**: ~55 characters (truncates earlier)
|
||||
|
||||
### Social Media
|
||||
- **Twitter/X**: 70-100 characters for best engagement
|
||||
- **Facebook**: 40-50 characters (shorter performs better)
|
||||
- **LinkedIn**: 70-100 characters
|
||||
- **Pinterest**: 40-60 characters
|
||||
|
||||
### Email Subject Lines
|
||||
- **Optimal**: 40-50 characters
|
||||
- **Mobile**: 30-40 characters (truncates earlier)
|
||||
- **Desktop**: Up to 60 characters
|
||||
|
||||
---
|
||||
|
||||
## Before/After Title Examples
|
||||
|
||||
### Generic → Optimized
|
||||
|
||||
**Before**: "SEO Tips"
|
||||
**After**: "7 SEO Tips That Increased Our Traffic by 300%"
|
||||
- Added: Number, specificity, proof
|
||||
|
||||
**Before**: "How to Do Keyword Research"
|
||||
**After**: "How to Do Keyword Research (Free Tools & 5-Step Process)"
|
||||
- Added: Benefit, specificity, process indicator
|
||||
|
||||
**Before**: "Content Marketing Guide"
|
||||
**After**: "The Complete Content Marketing Guide for Small Businesses [2024]"
|
||||
- Added: Completeness indicator, target audience, year
|
||||
|
||||
**Before**: "What Is Technical SEO"
|
||||
**After**: "What Is Technical SEO? A Beginner's Guide to Better Rankings"
|
||||
- Added: Audience level, benefit
|
||||
|
||||
**Before**: "WordPress vs Shopify"
|
||||
**After**: "WordPress vs Shopify: Which Is Better for SEO? (2024 Comparison)"
|
||||
- Added: Specific comparison angle, year
|
||||
|
||||
**Before**: "Link Building Strategies"
|
||||
**After**: "15 White-Hat Link Building Strategies That Still Work in 2024"
|
||||
- Added: Number, quality signal, time relevance
|
||||
|
||||
---
|
||||
|
||||
## Title Writing Checklist
|
||||
|
||||
Before finalizing any title, check:
|
||||
|
||||
- [ ] Includes primary keyword naturally
|
||||
- [ ] Length is 50-60 characters
|
||||
- [ ] Matches search intent (informational/transactional/navigational)
|
||||
- [ ] Contains power word or emotional trigger
|
||||
- [ ] Specific and concrete (not vague)
|
||||
- [ ] Promises clear value or benefit
|
||||
- [ ] Accurate representation of content
|
||||
- [ ] No clickbait or misleading claims
|
||||
- [ ] Unique compared to competitors
|
||||
- [ ] Works when truncated on mobile
|
||||
|
||||
---
|
||||
|
||||
## Testing and Optimization
|
||||
|
||||
### A/B Test These Variables
|
||||
- Number variations (7 vs 10 vs 15)
|
||||
- Power word placement (beginning vs end)
|
||||
- Question vs statement format
|
||||
- With/without year
|
||||
- With/without brackets
|
||||
- Different benefit framing
|
||||
|
||||
### Track These Metrics
|
||||
- Click-through rate (CTR) in Search Console
|
||||
- Average position in SERPs
|
||||
- Time on page (engagement indicator)
|
||||
- Bounce rate (relevance indicator)
|
||||
|
||||
### When to Rewrite Titles
|
||||
- CTR below 2% for top 3 positions
|
||||
- CTR below 5% for positions 4-10
|
||||
- Content is updated (add [Updated 2024])
|
||||
- Competitors have better titles
|
||||
- Ranking but not getting clicks
|
||||
Reference in New Issue
Block a user