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+# Competitor Research Guide
+
+## Why This Matters
+
+Before creating content, you MUST understand the landscape. What hooks are competitors using? What's getting views? What gaps exist? This research directly drives your hook strategy and content differentiation.
+
+## Research Process
+
+### 1. Ask for Browser Permission
+
+Always ask the user before browsing. Something like:
+
+> "I want to research what your competitors are doing on TikTok — what's getting views, what hooks they use, what's working. Can I use the browser to look around?"
+
+### 2. TikTok Research
+
+Search TikTok for the app's niche. Look for:
+
+- **Competitor accounts** posting similar content (aim for 3-5)
+- **Top-performing videos** in the niche — what hooks do they use?
+- **Slide formats** — before/after, listicle, POV, tutorial, reaction
+- **View counts** — what's average vs exceptional in this niche?
+- **Posting frequency** — how often do successful accounts post?
+- **CTAs** — "link in bio", "search on App Store", app name in text, etc.
+- **Trending sounds** — what music/sounds are popular in this niche?
+- **Comment sentiment** — what do people ask about? What complaints?
+
+### 3. App Store Research
+
+Check the app's category on App Store / Google Play:
+
+- Competitor apps in the same category
+- Their screenshots, descriptions, ratings
+- What features they highlight
+- Their pricing model (free, freemium, subscription)
+- Review sentiment — what do users love/hate about competitors?
+
+### 4. Gap Analysis
+
+The most valuable output is identifying what competitors AREN'T doing:
+
+- **Content gaps:** Formats no one is using (listicles? tutorials? comparisons?)
+- **Hook gaps:** Emotional angles no one has tried
+- **Platform gaps:** Are competitors only on TikTok? Instagram opportunity?
+- **Audience gaps:** Is there an underserved segment?
+- **Quality gaps:** Are competitor images/videos low effort? Can we do better?
+
+### 5. Save Findings
+
+Store in `tiktok-marketing/competitor-research.json`:
+
+```json
+{
+  "researchDate": "2026-02-16",
+  "competitors": [
+    {
+      "name": "CompetitorApp",
+      "tiktokHandle": "@competitor",
+      "followers": 50000,
+      "topHooks": ["hook text 1", "hook text 2"],
+      "avgViews": 15000,
+      "bestVideo": {
+        "views": 500000,
+        "hook": "The hook that went viral",
+        "format": "before-after slideshow",
+        "url": "https://tiktok.com/..."
+      },
+      "format": "before-after slideshows",
+      "postingFrequency": "daily",
+      "cta": "link in bio",
+      "strengths": "Great visuals, consistent posting",
+      "weaknesses": "Same hooks every time, no storytelling"
+    }
+  ],
+  "nicheInsights": {
+    "trendingSounds": ["sound name 1"],
+    "commonFormats": ["before-after", "POV"],
+    "averageViews": 15000,
+    "topPerformingViews": 500000,
+    "gapOpportunities": "Nobody is doing person+conflict hooks in this niche",
+    "avoidPatterns": "Price comparison posts get <1K views consistently"
+  }
+}
+```
+
+### 6. Share Findings Conversationally
+
+Don't dump the JSON. Talk about it:
+
+> "So I looked at what's out there in [niche]. The main players are [A], [B], and [C]. [A] is doing well with [format] — their best post got [X] views. But I noticed nobody's really doing [gap]. That's where I think we can win. Here's my plan..."
+
+## Ongoing Research
+
+Don't just research once. During weekly reviews:
+
+- Check if competitors have posted new viral content
+- Look for new entrants in the niche
+- Monitor trending sounds and formats
+- Update `competitor-research.json` with new findings
+
+Reference competitor data when suggesting hooks — "Competitor X got 200K views with a landlord hook, let's try our version."