The published install command in the README — npx skills add nutlope/hallmark — was failing for users because the skills CLI looks for SKILL.md at the repo root, not at skill/SKILL.md where Hallmark kept it. The clone succeeded but the CLI reported "No skills found." Manual cp was the only working install path. Flattened the layout: - skill/SKILL.md → SKILL.md - skill/references/ → references/ - (skill/ directory removed; was empty after moves) git mv preserved rename history for all 76+ files (SKILL.md + 28 reference files + 21 macrostructures + 46 components + 7 verb/genre subfolders). Updated every cross-reference (36 occurrences across 9 files): - README.md — 4 links (SKILL.md + references/ + the install snippet still reads the same) - ROADMAP.md — 4 links to reference files - package.json — "files" field + "skill" entry/references paths - site/js/main.js — 3 source comments - references/design-md.md — one broken link (was pointing skill/references/export-formats.md from inside references/ — now just export-formats.md as a sibling) - site/_tests/verbs/study/notes.md, diagnosis.md and verbs/audit/audit-report.md, custom/README.md — test-artifact relative paths shortened by one segment (e.g. ../../../skill/SKILL.md → ../../../SKILL.md) No skill content changes. After this lands, 'npx skills add nutlope/hallmark' should clone + install correctly without any manual cp fallback.
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12 · Letter
First-person, written, intimate. Opens with a greeting ("Dear friend,"). No buttons in the fold. Reads as a personal note from the founder.
- Heading: salutation in serif italic ("Dear reader,"), 1.5–2× body size.
- Body: prose, single column, narrow measure (50ch), as if typed.
- Divider: paragraph spacing only, occasional
* * *separator. - Button: sign-off link at the foot ("p.s. join us if you'd like →").
- Image: maybe one signature scan, or a quiet inline photograph.
- Reveal: none.
Reach for it for personal brands, indie founder announcements, sabbatical or pivot pages, donation appeals.
Avoid for transactional commerce. Letter is intimate; commerce is functional.
Reference: Frank Chimero's site, founder farewell posts, indie newsletter front pages.
Sample opening lines (imitate the specificity — Letter openings are first-person greetings, dated, with a place if relevant):
"Hello, I'm Anya." — Anya (test 06) — single line, name, full stop "Saturday, 6:14 a.m. The dough went in at midnight." — opens on a moment, then explains it "Hey there. This page is soft because the surface should be soft." — Hallmark Plume — colloquial open + a principle