mintlify__docs/analytics/traffic.mdx

---
title: "Analyze documentation traffic"
sidebarTitle: "Traffic"
description: "Review traffic analytics to track visitors, page views, referrals, popular pages, and traffic from both human readers and AI agents."
keywords: ["analytics", "traffic", "page views", "visitors", "referrals", "agent views"]
---

<Info>
  Analytics require a [Pro or Enterprise plan](https://mintlify.com/pricing?ref=analytics).
</Info>

The **Traffic** view of the [analytics](https://app.mintlify.com/analytics) page displays total visitors, page views, assistant conversations, searches, and user feedback messages.

Review traffic analytics to:

- **Monitor traffic trends**: Observe changes in human and agent traffic after updates or new content to understand the impact of your changes.
- **Identify popular pages**: Use highly ranked pages to understand what content is most important to your users. Keep those pages up to date and comprehensive.
- **Track referral sources**: Understand where your users come from so you can optimize content for the right audience.

<Frame>
  <img
    src="/images/analytics/traffic-light.png"
    alt="The Traffic view of the analytics page."
    className="block dark:hidden"
  />

  <img
    src="/images/analytics/traffic-dark.png"
    alt="The Traffic view of the analytics page."
    className="hidden dark:block"
  />
</Frame>

## Interpret agent views

Mintlify identifies agent visitors by IP address and user agent. The agent visitor count approximates distinct sources of AI traffic rather than individual agent sessions or conversations. Multiple requests from the same IP address count as one visitor.

Use agent views to understand:

- **AI agent distribution**: See which AI platforms access your docs to learn which tools your users prefer.
- **Integration opportunities**: Identify which AI platforms to prioritize for optimization and testing.
- **AI traffic patterns**: Monitor which agents are most active and how their usage changes over time.