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SKILL.md

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+---
+name: copywriter
+description: "撰写引人注目的UX文案、营销内容和产品消息。"
+license: Apache-2.0
+metadata:
+  author: agentic-insights
+  version: "1.1"
+---
+
+# Copywriter
+
+Write clear, compelling copy for products, marketing, and UX.
+
+## Scope
+
+| Type | Examples |
+|------|----------|
+| **UX Writing** | Buttons, errors, empty states, tooltips, forms |
+| **Marketing** | Landing pages, CTAs, feature descriptions |
+| **Product** | Announcements, release notes, onboarding |
+| **Email** | Welcome, transactional, campaigns |
+
+## Core Formulas
+
+### Buttons
+Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")
+
+### Errors
+What happened → Why → How to fix
+```
+"Please enter a valid email address"
+"Password must be at least 8 characters"
+```
+
+### Empty States
+Headline → Explanation → Action
+```
+"No results found" → "Try adjusting filters" → [Clear Filters]
+```
+
+### CTAs
+Verb + Benefit + Remove friction
+```
+"Start Free Trial" (not "Sign Up")
+"Get Started Free" (not "Learn More")
+```
+
+### Headlines
+```
+"How to [goal] without [pain point]"
+"[Number] ways to [benefit]"
+"Get [outcome] in [timeframe]"
+```
+
+## Voice & Tone
+
+**Voice** (consistent):
+- Professional but friendly
+- Clear and concise
+- Helpful and supportive
+
+**Tone** (varies):
+| Context | Example |
+|---------|---------|
+| Success | "All set! Your changes are live." |
+| Error | "Something went wrong, but your data is safe." |
+| Urgency | "Action required: Suspicious login detected" |
+
+## Power Words
+
+| Category | Words |
+|----------|-------|
+| Urgency | Now, Today, Limited, Fast |
+| Value | Free, Save, Bonus, Extra |
+| Trust | Guaranteed, Proven, Secure |
+| Ease | Easy, Simple, Quick, Instant |
+
+## Checklist
+
+- [ ] Clear? (12-year-old test)
+- [ ] Concise? (Remove unnecessary words)
+- [ ] Specific? (Numbers, examples)
+- [ ] Actionable? (What should user do?)
+- [ ] Scannable? (Headings, bullets)
+
+## References
+
+- [UX Patterns](references/ux-patterns.md) - Buttons, errors, forms, tooltips
+- [Marketing Copy](references/marketing-copy.md) - Landing pages, CTAs, emails

_meta.json

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+{
+  "ownerId": "kn7c4c2km73s4wz0tk9w9a0rx580dsyx",
+  "slug": "copywriter",
+  "version": "1.1.0",
+  "publishedAt": 1770349618610
+}

references/marketing-copy.md

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+# Marketing Copy Patterns
+
+## Hero Section
+
+```typescript
+<Hero>
+  {/* Headline: Main benefit */}
+  <h1>Deploy your app in seconds, not hours</h1>
+
+  {/* Subheadline: How/Who */}
+  <p>Push your code and we'll handle deployment, scaling, monitoring.</p>
+
+  {/* CTA */}
+  <Button>Start Free Trial</Button>
+  <Button variant="outline">Watch Demo (2 min)</Button>
+
+  {/* Social proof */}
+  <p>Trusted by 50,000+ developers at Airbnb, Netflix, Shopify</p>
+</Hero>
+```
+
+## Feature Descriptions
+
+Focus on benefits, not features. Be specific (numbers, timeframes).
+
+```typescript
+const features = [
+  {
+    title: 'Lightning-Fast Deploys',
+    description: 'See it live in under 30 seconds. No config files.'
+  },
+  {
+    title: 'Auto-Scaling',
+    description: 'Handle any traffic spike. Scale from zero to millions.'
+  }
+]
+```
+
+## Call-to-Action (CTA)
+
+| Type | Example |
+|------|---------|
+| Value-focused | "Start Free Trial", "Get Started Free" |
+| Urgency | "Claim Your Spot", "Join 10,000 Developers" |
+| Low commitment | "Browse Templates", "See How It Works" |
+
+Formula: Verb + Benefit + Remove friction ("Free", "No credit card")
+
+## Email Templates
+
+### Welcome Email
+
+```typescript
+<Email>
+  <Heading>Welcome, {name}!</Heading>
+  <Text>Here's what to do next:</Text>
+  <ol>
+    <li>Connect your Git repository</li>
+    <li>Deploy your first project (2 min)</li>
+    <li>Invite your team</li>
+  </ol>
+  <Button>Deploy Your First Project</Button>
+</Email>
+```
+
+### Transactional Email
+
+```typescript
+<Email>
+  <Heading>Payment Successful</Heading>
+  <Text>We've received your payment of {total}.</Text>
+  <Text>Order: {orderNumber}</Text>
+  <Button>View Order Details</Button>
+</Email>
+```

references/ux-patterns.md

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+# UX Writing Patterns
+
+## Button Labels
+
+```typescript
+// Bad: Vague
+<Button>Submit</Button>
+<Button>OK</Button>
+
+// Good: Verb + Noun, shows outcome
+<Button>Create Account</Button>
+<Button>Save Changes</Button>
+<Button>Start Free Trial</Button>
+```
+
+## Error Messages
+
+Formula: What happened → Why → How to fix
+
+```typescript
+// Bad
+"Invalid input"
+"Error 422"
+
+// Good
+"Please enter a valid email address"
+"Password must be at least 8 characters"
+```
+
+## Empty States
+
+Formula: Headline → Explanation → Action
+
+```typescript
+<EmptyState
+  title="No results found"
+  description="Try adjusting your search or filters"
+  action={<Button>Clear Filters</Button>}
+/>
+```
+
+## Form Labels
+
+```typescript
+<Label>
+  Email Address
+  <HelpText>We'll never share your email</HelpText>
+</Label>
+```
+
+## Loading States
+
+```typescript
+// Bad: "Loading..."
+// Good: "Creating your account..." / "Uploading (2/5)..."
+```
+
+## Success Messages
+
+```typescript
+<Toast
+  message="Post published!"
+  action={<Button>View Post</Button>}
+/>
+```
+
+## Tooltips
+
+```typescript
+// Bad: Repeats label
+<Tooltip content="Click to delete">
+
+// Good: Adds context
+<Tooltip content="This action cannot be undone">
+```
+
+## Confirmation Dialogs
+
+```typescript
+<Dialog
+  title="Delete this post?"
+  message="This will be permanently deleted."
+  confirmButton="Delete Post"
+  variant="destructive"
+/>
+```
+
+## Placeholder Text
+
+```typescript
+// Bad: "Enter value"
+// Good: "e.g., john@example.com"
+```