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SKILL.md

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+---
+name: copywriter
+description: "撰写引人注目的UX文案、营销内容和产品消息。"
+license: Apache-2.0
+metadata:
+  author: agentic-insights
+  version: "1.1"
+---
+
+# Copywriter
+
+Write clear, compelling copy for products, marketing, and UX.
+
+## Scope
+
+| Type | Examples |
+|------|----------|
+| **UX Writing** | Buttons, errors, empty states, tooltips, forms |
+| **Marketing** | Landing pages, CTAs, feature descriptions |
+| **Product** | Announcements, release notes, onboarding |
+| **Email** | Welcome, transactional, campaigns |
+
+## Core Formulas
+
+### Buttons
+Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")
+
+### Errors
+What happened → Why → How to fix
+```
+"Please enter a valid email address"
+"Password must be at least 8 characters"
+```
+
+### Empty States
+Headline → Explanation → Action
+```
+"No results found" → "Try adjusting filters" → [Clear Filters]
+```
+
+### CTAs
+Verb + Benefit + Remove friction
+```
+"Start Free Trial" (not "Sign Up")
+"Get Started Free" (not "Learn More")
+```
+
+### Headlines
+```
+"How to [goal] without [pain point]"
+"[Number] ways to [benefit]"
+"Get [outcome] in [timeframe]"
+```
+
+## Voice & Tone
+
+**Voice** (consistent):
+- Professional but friendly
+- Clear and concise
+- Helpful and supportive
+
+**Tone** (varies):
+| Context | Example |
+|---------|---------|
+| Success | "All set! Your changes are live." |
+| Error | "Something went wrong, but your data is safe." |
+| Urgency | "Action required: Suspicious login detected" |
+
+## Power Words
+
+| Category | Words |
+|----------|-------|
+| Urgency | Now, Today, Limited, Fast |
+| Value | Free, Save, Bonus, Extra |
+| Trust | Guaranteed, Proven, Secure |
+| Ease | Easy, Simple, Quick, Instant |
+
+## Checklist
+
+- [ ] Clear? (12-year-old test)
+- [ ] Concise? (Remove unnecessary words)
+- [ ] Specific? (Numbers, examples)
+- [ ] Actionable? (What should user do?)
+- [ ] Scannable? (Headings, bullets)
+
+## References
+
+- [UX Patterns](references/ux-patterns.md) - Buttons, errors, forms, tooltips
+- [Marketing Copy](references/marketing-copy.md) - Landing pages, CTAs, emails