90 lines
2.0 KiB
Markdown
90 lines
2.0 KiB
Markdown
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---
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name: copywriter
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description: "撰写引人注目的UX文案、营销内容和产品消息。"
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license: Apache-2.0
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metadata:
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author: agentic-insights
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version: "1.1"
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---
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# Copywriter
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Write clear, compelling copy for products, marketing, and UX.
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## Scope
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| Type | Examples |
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|------|----------|
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| **UX Writing** | Buttons, errors, empty states, tooltips, forms |
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| **Marketing** | Landing pages, CTAs, feature descriptions |
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| **Product** | Announcements, release notes, onboarding |
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| **Email** | Welcome, transactional, campaigns |
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## Core Formulas
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### Buttons
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Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")
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### Errors
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What happened → Why → How to fix
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```
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"Please enter a valid email address"
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"Password must be at least 8 characters"
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```
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### Empty States
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Headline → Explanation → Action
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```
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"No results found" → "Try adjusting filters" → [Clear Filters]
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```
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### CTAs
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Verb + Benefit + Remove friction
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```
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"Start Free Trial" (not "Sign Up")
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"Get Started Free" (not "Learn More")
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```
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### Headlines
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```
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"How to [goal] without [pain point]"
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"[Number] ways to [benefit]"
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"Get [outcome] in [timeframe]"
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```
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## Voice & Tone
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**Voice** (consistent):
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- Professional but friendly
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- Clear and concise
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- Helpful and supportive
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**Tone** (varies):
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| Context | Example |
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|---------|---------|
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| Success | "All set! Your changes are live." |
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| Error | "Something went wrong, but your data is safe." |
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| Urgency | "Action required: Suspicious login detected" |
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## Power Words
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| Category | Words |
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|----------|-------|
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| Urgency | Now, Today, Limited, Fast |
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| Value | Free, Save, Bonus, Extra |
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| Trust | Guaranteed, Proven, Secure |
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| Ease | Easy, Simple, Quick, Instant |
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## Checklist
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- [ ] Clear? (12-year-old test)
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- [ ] Concise? (Remove unnecessary words)
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- [ ] Specific? (Numbers, examples)
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- [ ] Actionable? (What should user do?)
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- [ ] Scannable? (Headings, bullets)
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## References
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- [UX Patterns](references/ux-patterns.md) - Buttons, errors, forms, tooltips
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- [Marketing Copy](references/marketing-copy.md) - Landing pages, CTAs, emails
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