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SKILL.md

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+---
+name: marketing-skills
+description: "23个营销手册（CRO、SEO、文案、分析、实验、定价、发布、广告、社交）。快速获取清单和复制/粘贴交付物。"
+---
+
+# Marketing Skills
+
+## Summary
+
+One installed skill containing 23 marketing modules. Pick the relevant module under `references/` to get practical checklists, frameworks, and copy/paste deliverables.
+
+This skill vendors the full content from `coreyhaines31/marketingskills` under `references/` and provides a simple router to load the right module.
+
+## How to use
+
+1) Identify the module that matches the request.
+2) Read the corresponding `references/<module>/SKILL.md` file.
+3) Apply the framework and deliver practical outputs (drafts + checklists).
+
+## Included modules (what each one does)
+
+Each module lives at `references/<module>/SKILL.md`.
+
+- `ab-test-setup`: plan and implement A/B tests
+- `analytics-tracking`: set up tracking and measurement (GA4/GTM/events)
+- `competitor-alternatives`: competitor comparison + alternatives / “vs” pages
+- `copy-editing`: edit and polish existing copy
+- `copywriting`: write or improve marketing copy (headlines, CTAs, page copy)
+- `email-sequence`: build email sequences and drip campaigns
+- `form-cro`: optimize lead capture and contact forms
+- `free-tool-strategy`: plan engineering-as-marketing free tools (calculators, generators)
+- `launch-strategy`: product launches and announcements
+- `marketing-ideas`: idea bank for growth + marketing tactics
+- `marketing-psychology`: mental models / cognitive biases for better persuasion
+- `onboarding-cro`: improve activation and onboarding
+- `page-cro`: conversion optimization for any marketing page
+- `paid-ads`: create and optimize paid ad campaigns
+- `paywall-upgrade-cro`: optimize in-app paywalls and upgrade screens
+- `popup-cro`: create/optimize popups and modals
+- `pricing-strategy`: pricing, packaging, and monetization
+- `programmatic-seo`: build SEO pages at scale (templates + data)
+- `referral-program`: design referral and affiliate programs
+- `schema-markup`: add structured data and rich snippets
+- `seo-audit`: audit technical and on-page SEO
+- `signup-flow-cro`: optimize signup and registration flows
+- `social-content`: create and schedule social media content
+
+## Module router
+
+Pick one of these modules and read the matching file:
+
+- `references/page-cro/SKILL.md`
+- `references/signup-flow-cro/SKILL.md`
+- `references/onboarding-cro/SKILL.md`
+- `references/form-cro/SKILL.md`
+- `references/popup-cro/SKILL.md`
+- `references/paywall-upgrade-cro/SKILL.md`
+- `references/copywriting/SKILL.md`
+- `references/copy-editing/SKILL.md`
+- `references/email-sequence/SKILL.md`
+- `references/social-content/SKILL.md`
+- `references/analytics-tracking/SKILL.md`
+- `references/ab-test-setup/SKILL.md`
+- `references/seo-audit/SKILL.md`
+- `references/programmatic-seo/SKILL.md`
+- `references/schema-markup/SKILL.md`
+- `references/competitor-alternatives/SKILL.md`
+- `references/pricing-strategy/SKILL.md`
+- `references/launch-strategy/SKILL.md`
+- `references/paid-ads/SKILL.md`
+- `references/referral-program/SKILL.md`
+- `references/free-tool-strategy/SKILL.md`
+- `references/marketing-ideas/SKILL.md`
+- `references/marketing-psychology/SKILL.md`
+
+## Output rules
+
+- Prefer 80/20: biggest levers first.
+- Never invent metrics or keyword volumes. If missing, label assumptions.
+- When possible: include copy/paste drafts and an implementation checklist.