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links.md

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+# Links & Authority
+
+## Internal Linking
+- Every page should be reachable within 3 clicks from homepage
+- Use descriptive anchor text — "SEO guide" not "click here"
+- Link from high-authority pages to important pages — passes PageRank
+- Contextual links (in content) more valuable than nav/footer links
+- Fix broken internal links — 404s waste crawl budget
+- Don't overdo it — 100+ links per page dilutes value
+
+## Anchor Text
+- Exact match: "SEO tips" linking to SEO tips page — powerful but risky if overdone
+- Partial match: "learn about SEO strategies" — safer, still relevant
+- Branded: "Google's guide" — natural, builds brand
+- Naked URL: "https://example.com" — looks natural in some contexts
+- Generic: "click here", "read more" — wastes link opportunity
+
+Mix of anchor text types looks natural. All exact match = penalty risk.
+
+## Backlinks
+- Quality > quantity — one link from NYT > 100 from random blogs
+- Relevance matters — link from SEO blog > link from cooking blog (for SEO site)
+- Domain authority (DA/DR) — higher = more valuable, but not everything
+- Follow vs nofollow — follow passes PageRank, nofollow doesn't (but still has value)
+- Link placement — in-content links > sidebar > footer
+
+## Link Building (White Hat)
+- Create linkable assets — tools, research, original data, infographics
+- Guest posting — write for relevant blogs, include contextual link
+- HARO (Help a Reporter Out) — journalist queries, get press links
+- Broken link building — find broken links, offer your content as replacement
+- Resource page outreach — get listed on "best resources" pages
+- Digital PR — newsworthy content that journalists want to cover
+
+## Link Penalties
+- Buying links — Google detects payment patterns, manual actions
+- Link exchanges — "I'll link you if you link me" at scale
+- PBNs (Private Blog Networks) — footprints get detected
+- Excessive reciprocal links — some OK, pattern-based penalized
+- Low-quality directories — mass directory submission is outdated
+- Comment/forum spam — nofollow anyway, plus looks desperate
+
+## Disavow
+- Use only when you can't remove bad links manually
+- Upload disavow file in Search Console
+- Disavow at domain level for spammy sites: `domain:spamsite.com`
+- Don't disavow links you didn't build — Google ignores most bad links automatically
+- Takes weeks to months to see effect