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keywords.md

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+# Keyword Research & Competitive Analysis
+
+## Keyword Research Process
+
+1. **Seed keywords** — Start with obvious terms for the topic
+2. **Expand** — Find related terms, questions, long-tail variations
+3. **Analyze** — Check search volume, difficulty, intent
+4. **Prioritize** — Balance volume, difficulty, and business value
+5. **Map** — Assign keywords to pages (one primary per page)
+
+## Keyword Metrics
+
+| Metric | What It Means | Action |
+|--------|---------------|--------|
+| Search volume | Monthly searches | Higher = more potential traffic |
+| Keyword difficulty | Competition level | Higher = harder to rank |
+| CPC | Ad cost per click | Higher = more commercial value |
+| SERP features | Snippets, maps, images | Affects CTR potential |
+
+## Keyword Types
+
+**By intent:**
+- Informational: "how to", "what is", "guide"
+- Navigational: brand names, specific sites
+- Transactional: "buy", "price", "discount", "best"
+- Commercial: "vs", "review", "alternative"
+
+**By length:**
+- Head terms: 1-2 words, high volume, high competition
+- Long-tail: 3+ words, lower volume, easier to rank, higher conversion
+
+## Competitive Analysis
+
+### What to Analyze
+
+1. **Who ranks** — Top 10 for target keywords
+2. **What they cover** — Topics, subtopics, depth
+3. **How they structure** — Format, headings, media
+4. **Where they link** — Internal and external links
+5. **Why they rank** — Authority, content quality, technical
+
+### Gap Analysis
+
+Find opportunities competitors miss:
+- Topics they don't cover
+- Questions they don't answer
+- Formats they don't use (video, tools, calculators)
+- Depth they lack
+
+### Content Comparison
+
+| Factor | Competitor A | Competitor B | Your Content |
+|--------|--------------|--------------|--------------|
+| Word count | | | |
+| Subtopics covered | | | |
+| Media (images, video) | | | |
+| Freshness | | | |
+| E-E-A-T signals | | | |
+
+## Keyword Mapping
+
+One primary keyword per page. Related keywords support the primary.
+
+```
+/page-url/
+├── Primary: main target keyword
+├── Secondary: related keyword 1, related keyword 2
+└── LSI: semantically related terms
+```
+
+## Tracking
+
+Track rankings over time:
+- Weekly for competitive terms
+- Monthly for long-tail
+- Note algorithm updates that affect rankings
+
+## Tools
+
+Free options:
+- Google Search Console — actual queries driving traffic
+- Google Trends — relative search interest
+- Google autocomplete — real user queries
+- People Also Ask — question-based keywords
+- Related searches — bottom of SERP
+
+The skill does keyword research without external tools by analyzing SERPs and using public Google data.