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content.md

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+# Content SEO
+
+## Search Intent
+Match content type to query intent — mismatch = no ranking:
+- **Informational**: "how to", "what is" → guides, tutorials, explanations
+- **Navigational**: brand + product → homepage, product page
+- **Transactional**: "buy", "price", "discount" → product/service pages with CTAs
+- **Commercial investigation**: "best", "vs", "review" → comparison, reviews
+
+Check intent by searching: what's ranking on page 1? Match that format.
+
+## E-E-A-T
+For YMYL (Your Money Your Life) topics — health, finance, legal, safety:
+- **Experience**: First-hand experience with topic (reviews, case studies)
+- **Expertise**: Author credentials, byline with bio
+- **Authoritativeness**: Site reputation, citations from authoritative sources
+- **Trustworthiness**: Contact info, privacy policy, secure site, accurate content
+
+E-E-A-T signals:
+- Author bio with credentials and photo
+- About page with company history
+- External links to authoritative sources
+- Updated date on content
+- Cite sources for claims
+
+## Content Quality
+- Thin content penalty: <300 words with no unique value → noindex or expand
+- Duplicate content: Google picks one version, others filtered — use canonical
+- Content depth: cover topic comprehensively, answer related questions
+- Unique value: what does YOUR content offer that competitors don't?
+- User engagement: low time-on-page and high bounce signals poor content
+
+## Freshness
+- Query Deserves Freshness (QDF): time-sensitive topics need recent content
+- "Best X 2025" queries: dated content ranks, but must be actually updated
+- Update dates: changing date without updating content = spam
+- Evergreen content: no dates in URL, update content periodically
+- News: requires fast indexing, use Google News sitemap for news sites
+
+## Content Structure
+- Answer the query in first 100 words — featured snippet potential
+- Table of contents for long content — improves UX and may show as sitelinks
+- FAQ section at bottom — captures "People Also Ask" queries
+- Bullet points and numbered lists — preferred for featured snippets
+- Short paragraphs (2-3 sentences) — easier to read, especially mobile