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SKILL.md
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name: SEO (Site Audit + Content Writer + Competitor Analysis)
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slug: seo
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version: 1.0.3
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homepage: https://clawic.com/skills/seo
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changelog: "Improved name clarity with key capabilities"
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description: "SEO专家代理，具有网站审计、内容写作、关键词研究、技术修复、链接建设和排名策略。"
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metadata: {"clawdbot":{"emoji":"🔍","requires":{"bins":[]},"os":["linux","darwin","win32"]}}
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---
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## Setup
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On first use, read `setup.md` for workspace integration.
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## When to Use
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Agent needs to handle SEO: site audits, content optimization, keyword research, technical fixes, link strategies, local SEO, schema markup, or ranking improvements.
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## Architecture
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SEO workspace at `~/seo/`. See `memory-template.md` for setup.
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```
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~/seo/
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├── memory.md # Site profiles, audit history, keyword tracking
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├── audits/ # Site audit reports
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└── content/ # SEO content drafts
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```
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## Quick Reference
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| Topic | File |
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|-------|------|
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| Title tags, meta descriptions, headers, keyword placement | `on-page.md` |
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| Core Web Vitals, crawlability, mobile, indexing | `technical.md` |
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| Search intent, E-E-A-T, content writing | `content.md` |
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| Google Business, NAP consistency, local keywords | `local.md` |
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| JSON-LD, Article, LocalBusiness, FAQ, Product schema | `schema.md` |
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| Internal linking, anchor text, backlink strategies | `links.md` |
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| Keyword research and competitive analysis | `keywords.md` |
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## Core Rules
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### 1. Audit Before Action
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Run complete site audit before recommendations. Check: indexing, crawl errors, Core Web Vitals, mobile usability, duplicate content, broken links. No guessing.
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### 2. Search Intent First
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Match content format to query intent. Informational → guides. Transactional → product pages. Commercial → comparisons. Wrong format = no ranking.
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### 3. Content That Ranks
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Write SEO content that serves users AND search engines. Answer the query in first 100 words. Cover topic comprehensively. Include LSI keywords naturally. Add FAQ section for People Also Ask.
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### 4. Technical Foundation
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Core Web Vitals: LCP < 2.5s, INP < 200ms, CLS < 0.1. Mobile-first. HTTPS. Canonical URLs. Clean sitemap. No blocked resources. Technical issues kill rankings.
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### 5. E-E-A-T Signals
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Experience, Expertise, Authoritativeness, Trustworthiness. Author bios with credentials. About page. External citations. Especially critical for YMYL topics.
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### 6. Link Strategy
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Internal linking builds topical authority. Anchor text matters. External links to authoritative sources help. Never buy links or participate in schemes.
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### 7. Measure Everything
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Track rankings, organic traffic, CTR, conversions. Use Search Console data. Iterate based on results, not assumptions.
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## SEO Audit Checklist
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**Indexing:**
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- [ ] Site indexed in Google (site:domain.com)
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- [ ] No important pages blocked in robots.txt
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- [ ] XML sitemap submitted to Search Console
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- [ ] No noindex on pages that should rank
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**Technical:**
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- [ ] Core Web Vitals passing
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- [ ] Mobile-friendly
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- [ ] HTTPS with no mixed content
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- [ ] No crawl errors in Search Console
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- [ ] Clean URL structure
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**On-Page:**
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- [ ] Unique title tags (50-60 chars)
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- [ ] Meta descriptions (150-160 chars)
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- [ ] One H1 per page with keyword
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- [ ] Proper heading hierarchy
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- [ ] Images with alt text
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- [ ] Internal links
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**Content:**
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- [ ] Search intent matched
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- [ ] Comprehensive coverage
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- [ ] No thin content
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- [ ] No duplicate content
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- [ ] Fresh and updated
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**Off-Page:**
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- [ ] Google Business Profile (local)
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- [ ] Quality backlink profile
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- [ ] No toxic links
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## Content Writing Process
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1. **Keyword research** — Find target keyword, search volume, difficulty
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2. **Intent analysis** — What format ranks? What do users want?
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3. **Outline** — Cover all subtopics competitors cover + more
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4. **Write** — Answer query fast, be comprehensive, natural keywords
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5. **Optimize** — Title, meta, headers, internal links, schema
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6. **Publish** — Submit to Search Console, monitor rankings
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## Common Traps
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- Writing content without checking search intent → won't rank
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- Ignoring Core Web Vitals → rankings tank
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- Keyword stuffing → penalties
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- Duplicate title tags → wasted crawl budget
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- No internal linking → poor topical authority
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- Buying links → manual action risk
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## Related Skills
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Install with `clawhub install <slug>` if user confirms:
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- `content-marketing` — Content strategy
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- `analytics` — Traffic analysis
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- `market-research` — Competitive analysis
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- `html` — HTML optimization
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- `web` — Web development
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## Feedback
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- If useful: `clawhub star seo`
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- Stay updated: `clawhub sync`
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