44 lines
2.1 KiB
Markdown
44 lines
2.1 KiB
Markdown
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# On-Page SEO Traps
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## Title Tag
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- 50-60 chars MAX — Google truncates at ~60, shows "..." which hurts CTR
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- Primary keyword in first 30 chars — attention drops after that
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- NEVER repeat same keyword twice in title — looks spammy
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- Brand name at END, not start — unless brand is the search term
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- Pipe `|` or dash `-` as separator — avoid colons, look like error messages
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## Meta Description
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- 150-160 chars — longer gets truncated, shorter wastes space
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- Google often rewrites it — but well-written ones used ~70% of time
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- Include primary keyword — gets bolded in search results
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- Call-to-action works: "Learn how...", "Discover...", "Get started..."
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- NEVER duplicate across pages — Google may show "no description available"
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## Headers
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- ONE H1 per page — multiple H1s confuse hierarchy
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- H1 ≠ Title tag — related but different, doubles keyword opportunities
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- H2s for main sections, H3s for subsections — hierarchy matters for featured snippets
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- Keyword variations in H2s — don't repeat exact primary keyword
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- NEVER use H1 for logo or nav — semantic misuse
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## Keywords
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- Primary keyword in: title, H1, first 100 words, URL, meta description
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- Density under 3% — modern Google detects stuffing patterns
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- LSI keywords (related terms) — signals topic depth, not just single keyword
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- Long-tail in H2/H3 — captures "how to..." and question queries
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## Images
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- Alt text describes image — "Golden retriever playing fetch" not "dog"
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- Keyword in alt only if natural — forced keywords get penalized
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- File names with hyphens: `email-marketing-tips.jpg` not `IMG_4532.jpg`
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- Compress under 100KB — larger images kill page speed
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- WebP format: 25-35% smaller than JPEG at same quality
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- Lazy loading for below-fold images — improves LCP
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## URLs
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- Short, descriptive, lowercase: `/seo-guide/` not `/page?id=123`
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- Hyphens between words: `/email-marketing/` not `/emailmarketing/`
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- No dates unless content is time-sensitive — allows evergreen updates
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- No stop words unless needed for clarity — "how-to-seo" not "how-to-do-seo"
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- NEVER change URLs without 301 redirect — breaks links, loses authority
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