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E-commerce Product Images

Resolution and Framing

  • Minimum working baseline: 1000 × 1000 px
  • Better zoom-safe default: 2000 × 2000 px
  • Main catalog images often want 1:1
  • Small products and detail shots usually need more source resolution, not more sharpening

Background and Edge Quality

  • Main marketplace image often needs pure white or near-pure-white background.
  • Product fill commonly should sit around 85-95% of the frame for major marketplaces.
  • Edges must be clean: no halos, dirty masks, or fringing.
  • If shadows are allowed, keep them subtle and consistent across the catalog.
  • Keep enough padding that the product does not feel cramped after marketplace cropping or thumbnail rounding.

Color and Consistency

  • Use sRGB for marketplace delivery.
  • Do not auto-enhance product color without validating against the real item.
  • Keep crop margins, lighting direction, and white balance consistent across the set.
  • Catalog inconsistency makes the whole store feel lower quality even when each image is individually acceptable.
  • Variant images should preserve a consistent camera angle and scale unless the marketplace expects a different shot type.
  • If background removal is used, inspect edges around hair, glass, reflective metal, and fabric fringing at 100%.

Marketplace Rules

Platform Typical baseline
Amazon White main image, square-safe, zoom-friendly
Shopify Flexible background, but consistency matters
Etsy Stronger lifestyle freedom, but thumbnails still need clarity
Walmart White-background expectations are stricter
  • Marketplace uploaders normalize aggressively; validate the processed result after upload when it matters.
  • Some catalogs require the main image to be cleaner and stricter than secondary lifestyle images; do not apply one styling rule to both.
  • If a store theme renders product cards larger than the uploaded image can support, the fix is usually source dimensions and theme sizing together, not more sharpening alone.

Product-Image Traps

  • Product too small in frame
  • Background not truly white where required
  • Detail lost because the source was over-compressed
  • Variant images cropped inconsistently
  • Reflection, shadow, or mask style changing from product to product
  • Text overlays or badges that are not allowed on main images
  • Cutout edges that look fine zoomed out but fail at zoom or marketplace moderation
  • Uploading already heavily compressed files and then letting the marketplace compress them again

Quality Checklist

□ Product fills the frame appropriately
□ White-background requirement checked
□ Edge cleanup verified at 100%
□ Zoom/detail still holds up
□ Catalog crop and lighting look consistent
□ Metadata/privacy decision made