51 lines
2.5 KiB
Markdown
51 lines
2.5 KiB
Markdown
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# Social Media Image Exports
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Platform UIs change often. Use these as high-confidence working defaults, then recheck the final platform uploader when a campaign is high stakes.
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## Core Sizes
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| Platform | Format | Dimensions | Notes |
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|----------|--------|------------|-------|
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| Instagram feed portrait | 4:5 | 1080 × 1350 | Strong default for feed reach |
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| Instagram story / reel cover | 9:16 | 1080 × 1920 | Keep key content away from edges |
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| X card image | 1.91:1 | 1200 × 628 | Safer for link previews |
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| LinkedIn feed square | 1:1 | 1200 × 1200 | Clean default for mixed content |
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| Facebook feed image | 1.91:1 | 1200 × 630 | Common share preview shape |
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| YouTube thumbnail | 16:9 | 1280 × 720 | Text must stay legible at small size |
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| Pinterest pin | 2:3 | 1000 × 1500 | Standard pin ratio |
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| OG / social preview card | 1.91:1 | 1200 × 630 | Safe default for link previews and embeds |
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## Safe-Zone Rules
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- Keep essential text, faces, logos, and product edges away from the outer margins.
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- Story and reel formats need wider top/bottom safety because UI chrome overlays them.
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- Banners and headers crop unpredictably across desktop and mobile.
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- A technically correct size can still fail if the real focal point sits too close to an edge.
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## Social Export Rules
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- Use RGB and sRGB.
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- Avoid tiny text that only works in the full-resolution editor view.
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- Compress enough to upload fast, but not so hard that gradients, skin, or text show visible damage.
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- If text matters, validate legibility on a small preview, not only at full size.
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- Platform uploaders often recompress again, so leave enough quality headroom for the second pass.
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- Thumbnail crops and in-feed previews may differ from the full asset view, so verify the preview state the audience actually sees.
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- If the same campaign must ship to multiple platforms, export per platform rather than trusting one master crop to survive everywhere.
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## Content Guidance
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- Put the main subject, offer, or headline in the central safe area.
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- Do not rely on corner badges, tiny logos, or edge-aligned text surviving previews.
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- Faces, products, and callouts need more breathing room in stories, reels, and banners than in square feed posts.
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- The real first impression is often the tiny preview tile, not the full-screen asset; optimize for that moment too.
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## Quick Checks
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```
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□ Correct aspect ratio
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□ Key content centered within a safe area
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□ Text readable on mobile
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□ No edge-cropped logos or faces
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□ Exported in RGB/sRGB
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```
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