# Decision Briefs

Use these templates to turn analysis into action instead of dumping findings.

## Standard Decision Brief

1. Decision question.
2. Short answer.
3. Evidence: key numbers and comparison baseline.
4. Confidence: high, medium, or low, with one sentence why.
5. Caveats and what could still change the conclusion.
6. Recommended next action, owner, and due date.

## Experiment Readout

- Hypothesis:
- Primary metric and guardrails:
- Estimated effect and uncertainty:
- Segment differences:
- Ship, iterate, or stop:
- Follow-up test:

## Anomaly Note

- What moved:
- Since when:
- Likely drivers:
- Data quality checks passed or failed:
- Immediate action:
- What to watch next:

## Executive Summary

- One-sentence answer.
- Two or three supporting bullets with numbers.
- One caveat.
- One decision or escalation request.

## Writing Rules

- Lead with the answer, not the method.
- Translate statistics into business implications.
- Separate observations from recommendations.
- If confidence is low, say what would raise confidence.
- Avoid dumping every cut you explored; keep only evidence that changes the decision.