heygen-com__hyperframes/examples/docs-reference-project/BRIEF.md

workflow, flow, storyboard, message, audience, destination, aspect, format, length, language, angle, voice, music, captions, style_preset

workflow	flow	storyboard	message	audience	destination	aspect	format	length	language	angle	voice	music	captions	style_preset
product-launch-video	automation	no	example.com is the domain you are allowed to use in documentation examples.	Someone meeting the domain for the first time — usually a developer writing docs.	Docs page hero — embedded, 16:9	16:9	1920x1080	10s	en	Show it as it is. The real captured page is the proof; the copy is the page's own language.	River (ElevenLabs, SAz9YHcvj6GT2YYXdXww) — calm, unhurried, low-key confidence	gentle warm piano bed, quiet under the narration	phrase-level, fixed lower band, one group at a time	derived from the live capture (no preset remix — the site's own three tokens are the palette)

Brief — a 10-second product intro for example.com

Intent

One request: Using /hyperframes, make a 10-second product intro for https://example.com.

The intent layer confirmed source, length and aspect, then asked the only thing the request did not settle — sell it, or show it as it is. Answer: show it. So the site's own captured page is the hero asset, and every word on screen is the page's own language rather than marketing written over it.

The factual source

https://example.com is a two-sentence page. Captured 2026-08-03 with npx hyperframes capture:

Element	Verbatim text
<h1>	Example Domain
<p>	This domain is for use in documentation examples without needing permission. Avoid use in operations.
<a>	Learn more → https://iana.org/domains/example

Brand tokens read off the live page, not invented: canvas #EEEEEE, ink #000000 at opacity: .8, link/accent #334488, type system-ui, sans-serif.

Structure — one scene, 10.0s

Narration is the spine; every reveal is cued to a spoken phrase. Timings below are the measured word timings from the narration, not estimates.

t	beat
0.10 → 1.00	the accent rule draws; the frame asserts itself
1.00 → 1.68	"Example Domain" rises out of a mask — VO: "This is…"
1.55 → 2.33	brand rule draws, then the address in mono — VO: "…example.com."
2.66 → 3.51	the real captured page travels in at exactly 1:1 — VO: "The domain…"
4.55 → 5.15	an accent marker draws down the page's own words — VO: "…examples."
5.15 → 6.42	held read — the composition reads still while the VO carries
6.42 → 7.10	the supporting line lands — VO: "…no permission needed."
8.03 → 10.0	captions clear; the frame holds as a clean, still end card

Assets

Asset	Provenance
assets/example-com.png	npx hyperframes capture https://example.com
assets/narration.wav	ElevenLabs River SAz9YHcvj6GT2YYXdXww, via /media-use
assets/bgm.wav	HeyGen audio catalog, 10.0s bed, ingested from the v1 project via /media-use
assets/sfx-whoosh.mp3	/media-use bundled library — whoosh-short, 0.57s
assets/sfx-tick.mp3	/media-use bundled library — click-soft, 0.37s

Design truth

• The page is #EEEEEE. The composition canvas is one step down (#E9E9E7) so the captured plate reads as a lifted surface instead of dissolving into the ground. That is the one derived value; everything else is the page's own.
• Inter 900 / 400 for the lockup, IBM Plex Mono 400 for the address. Both are in the renderer's embedded bundle at exactly those weights, so type is byte-identical in preview and render.
• The plate never scales and never rotates. A 1x capture has no headroom above 1:1; it travels on x only, so the page's own 16px type renders pixel-exact.

Deliberately not in this video

• No CTA button. The page's one action is a plain text link that says "Learn more"; drawing it as a pill with an arrow would be invented UI.
• No sheen, no bloom, no drifting camera, no texture overlays. One accent device (the rule / bar / marker family) carries the whole graphic language.