1.2 KiB
17 · Type Specimen
The typeface IS the design. Foundry homepage or design-system marketing where a custom typeface is the brand's proof.
- Heading: the typeface set at multiple sizes, demonstrating what it does.
- Body: progressive demonstration — display size, body size, italic, language coverage, OpenType features.
- Divider: centred caption labels between specimens.
- Button: outlined "Buy" or "Use it" at the foot.
- Image: none — typography is the imagery.
- Reveal: type-unmask on first paint of each specimen block.
Reach for it for type foundries, design systems where a custom face is the differentiator, font product pages.
Avoid when the brand uses an off-the-shelf face. Type Specimen needs something distinctive to celebrate.
Reference: Klim Type Foundry, Pangram Pangram, Geist Pixel announcement pages.
Sample opening lines (imitate the specificity — Type Specimen openings are foundry-voice: name the typeface, the weights, the use):
"Reckless Display, set in 96 pt." — names the face and the size, nothing else "Eight weights. Three optical sizes. One good italic." — counts the system in three short phrases "A type system for editorial." — refusal of the verb, single noun phrase