FILL: title (e.g. "Incident escalation ladder")

FILL: one-line framing (who to page, when).

1
FILL: On-call engineer
Trigger: FILL (e.g. alert fires / first responder)
5 min
2
FILL: Team lead
Trigger: FILL (e.g. no ack in 15 min / needs a second pair of eyes)
15 min
3
FILL: Engineering manager
Trigger: FILL (e.g. customer-facing impact / SLA at risk)
30 min
4
FILL: Incident commander
Trigger: FILL (e.g. SEV1 declared / multi-team coordination)
immediate
5
FILL: Executive / VP
Trigger: FILL (e.g. company-wide outage / regulatory / PR exposure)
immediate