Video delivery architecture

One film.
A billion screens.

Follow a single title from the studio to your TV — encoded once, pre-positioned everywhere, streamed to fit your connection. (A simplified take on Netflix's Open Connect.)

Scroll to follow the stream ↓
01

A master arrives from the studio

The high-bitrate source is ingested and validated — one pristine copy to derive everything else from.

02

Encoded into a per-title ladder

The title is split into shots and encoded in parallel across a farm, building a quality ladder tuned by VMAF — many bitrates, multiple codecs (H.264, AV1).

03

Pre-positioned across the CDN

During off-peak "fill windows" the encoded assets are pushed out to Open Connect appliances worldwide — before anyone presses play.

04

Cached at an edge node in your ISP

An Open Connect Appliance sits inside your internet provider, so the bytes start a short hop away — not across the ocean.

05

Streamed to fit your connection

The player fetches the manifest and segments from the nearest appliance, adapting the bitrate in real time as your bandwidth shifts.

Encode once

Per-title ladders cut bandwidth without losing quality.

Pre-positioned

Content is on the edge before you ever request it.

Close to you

Appliances inside ISPs mean a short, fast last hop.

The architect's view.

One delivery system — five lenses. Switch overlays to read a different aspect of the same map; click a module to open its component design.

STUDIO SIDE STREAMFLIX CONTROL PLANE EDGE · YOUR ISP Studio master high-bitrate source · ingested once Ingest & validate one pristine mezzanine copy Encode pipeline per-title ladder · shot-split · VMAF the generic processing engine ⤢ Catalog assets · ladders ⤢ Delivery workflow fill windows · pre-position ⤢ Edge appliance cache inside your ISP Player adaptive bitrate · nearest hop Ops & scheduling off-peak fill orchestration